With the invasion of Voice Search technology in the industry and the growing influence of the RankBrain algorithm on the Google’s core Search algorithm, the need to place webpage in context has become more essential to strengthen the search visibility and ultimately the SEO results.
What is meant by Schema Markup?
Schema Markup also known as structured data is the language used by the search engines for their unique systematic vocabulary. It is a code language that makes the search engines understand your content more efficiently. Further, this allows the user to gain better and accurate information that is displayed in the snippets, located right beneath the page title.
Schema Markup has gained more importance in the age of RankBrain and Hummingbird. The quality of the search result depends upon the ability of the search engines in interpreting the context of a query. However, schema can also provide context to a webpage that is ambiguous.
Is Schema Markup efficient in enhancing your search rankings?
It has not yet been proved that there is a direct relationship between the microdata and the organic search ranking . Nevertheless, rich snippets certainly display your webpages more prominently in SERPs. This is because the improved visibility helps in enhancing the click-through rates.
Recently research by acme has shown that less than 33% of the Google search results comprises of a rich snippet with Schema.org markup. Further, this lends a huge opportunity to the rest to make up for the gap. Moreover, as we all know there are quite a few things that can stir up the SEO today and Schema Markup is one of them.
Uses of Schema
Below-mentioned are some of the important uses of Schema Markup –
- Events
- People
- Recipes
- Business organizations
- Videos
- Reviews
Perhaps, if you have any type of data on your website, you have a good chance since there might be associated itemscope, itemprop and itemtype with it. Now that you have learned the importance of structured data for the SEO, let us understand how you can employ this on your website.
Before we get into the execution part, let’s see which structured data type is useful to you. Some of the common uses are as follows –
Blog
If you own a blog, you can utilize webpage schema to inform Google about your website, company’s name, its logo and even the article schema related to your article and blog posts.
Local Business
It is for the websites related to the local businesses, you can apply local business schema in addition to the website schema.
E-Commerce
It is for the websites carrying out E-commerce, product schema can be put to use that includes the details regarding your product, name, price, reviews and so on.
Infusing Schema in your webpages
Employing Microdata
Microdata is a set of tags that helps in making annotes of HTML elements together with machine-readable tags much simpler. Microdata is also considered to be a great area for the beginners to start with as it is quite easy to use. However, there is a drawback in using microdata and that is you have to mark every individual thing within the body passage of your webpage. Therefore, you can already think that it will end up getting disordered.
Always remember, prior to adding schema to your webpages, you should discover the items types of the content to be included on your web page. For instance, decide what is the niche of your web content . Is it food, music, travel, technology, fashion or something else? After you have found out the item type, you can now identify the way of tagging them up in your web content.
Using RDFa
RDFa stands for Resource Description Framework in Attributes. Fundamentally, RDFa is an extension to HTML5 with an aim to help users with the marking up of the structured data. Moreover, it is taken to be a recommendation from W3C that is a web standard and it can be applied in linking structured data vocabularies all together.
This is important if you are looking to add structured data that expands beyond the Schema.org limits. But, what is more, exciting is that RDFa is not much different from Microdata. So, if you are aware of working with Microdata, RDFa will also be easier for you to work with.
Final thought
Structured Data is an important aspect of the SEO and it is something that should be considered in case you want to stay updated with the modern SEO practices. Initially, you should check whether your website is utilizing the markup data or not. Secondly, figure out the easiest method of doing this and employ Google’s structured data testing tool and examine your homepage and even the other pages.
With a considerable time of serving as the best SEO Company in India, Techies infotech is aware of all the expertise of how and what necessary steps to take to implement markup data.
