Techies Infotech signs a partnership with Channel Engine to provide e-commerce marketplace solution to customers in MENA region       Techies Infotech is making rounds at Step Conference, Dubai       Techies Infotech proudly announces its new partnership as an Adobe Solution Partner       Techies Infotech joins hand with Vinculum to offer PIM & OMS solutions       We are hiring Project Manager(Arabic Speaker) at Dubai office


August 7, 2018

No Comments

Join the Conversation

Why Graphic Designing?

World today is not just confined to the deep cut impacts of the words but the graphics along have assisted a lot in maintaining a long term interest of the viewers. Hence it is really pivotal to make the graphics eye feasting and self-explanatory so that viewer doesn’t have to dive to imaginative worlds to figure out the meaning behind each pic.

Graphic designing has not just affected our real lives but has also left a deep impact on our social and digital lives. Now our lives are more dependent on number of likes, shares, comments, tags and all such stuff. In such hullabaloos, we haven’t yet noticed the changing algorithms of social sites. Even the social media today is using such algorithms which show good graphics on the top to gather more of what we call ‘views’.

What is Graphic designing?

Now why is this graphic designing so important in digital lives? Why good graphics are prioritized in social media platforms? Why digital marketers with good graphic designers are under fortune?

All answers are concealed behind the folds of new era traditions. Before starting with ‘Why graphic designing is considered important in Digital marketing?’ We first need to understand that what is Graphic designing?

Graphic designing is an art of making a fusion between creativity and information. Graphic designing can said to be a still form of infotainment. It is a trick to keep a constant interest of the viewer in the content and arise his/her keen interest in searching more.

It is a visual process of communication through images, graphics and sometimes words too. The aim is to feed the info-hunger of the viewers and provide them all the necessary knowledge in a stimulating way. This is the best way to provide more information in less time and with clear and concrete words.

Graphic designing plays a crucial role in digit marketing too. Some of the headers under which it provides its assistance are:

1) Creating Brand Identity

In the jiffy of globalization, no one can’t deny the importance of brand identity in global market. Through graphics, a company makes its own individual identity and stays in a distinct status within hoard of competitors. A good brand identity can attract a number of potential traders and customers.

2) Helps to Convey Brand Message

In the world of numerous complexities, businesses have become cumbersome more than ever. Technical jargons are out of reach of people than ever. Message conveyed in words attracts very less people and may not be able to retain their interests. Here graphics come to rescue. Graphics can provide each necessary information in a creative way. A good graphic attracts near about 85% more people and has proven to retain their interest and people tend to read more if they are fascinated by the graphics.

3) Creates Strong Impression

A good graphic not only delivers the information but creates a strong impact on people. People tend to get more involved in graphics than words. Extrapolations say that around 85% of people are attracted to graphics and indulge in business seeing their graphic potentials only. Words might be forgotten, but a message through a video or graphic is far more intimidating to the scavenging minds.

4) Preserving Customer Interest

Web of today has become so swift that even minute information isn’t out of its reach. Since people have limited time today, they rely on the graphics to understand the stories. Now if people find these graphics cumbersome, less readable or less attractive, they might jump to other sites. To maintain their interest in your graphics, it is must to develop creative, readable and involving visuals.


5) Graphics are the Story Tellers

Good visuals with perfect graphics can narrate a whole story and can leave an impression of eternity in readers’ minds. A perfectly woven graphic along with carefully stitched words narrates the success stories of the firm and creates a personal bond between the potential clients and the company.

Techies Infotech

Graphic designing is no doubt an essential part of the corporate world. Graphics have power to either take you to success or even drag you down to losses. Hence it is essential to carefully decide the designs and contents of graphics as they decide the fate of the firm.

Techies Infotech is the leading graphic designing firm in the present society. With menial rates and effective services, it never fails to pacify the urge of perfection. Contact us today and we’ll selflessly assist you give thrust to your success graph. 

Manisha Sharma

As the Creative Head and a Unity Developer at Techies Infotech FZCO, I coordinate teams, learn development, and design graphics products for various industries, using Adobe Photoshop and Illustrator. I have created images and layouts for multiple projects, including food, healthcare, and clothing. I have also developed creative design for print materials, banners, and signs. I am passionate about creating immersive and interactive experiences with AR, VR, and gaming technologies.

Leave a Reply

Your email address will not be published. Required fields are marked *