Hashtags have become one of the important aspects that the marketers seem to consider while promoting themselves on social media, yet not many of them are using it to the fullest. As a matter of fact, one can spot a hashtag probably everywhere on social media. Be it Twitter, Instagram, Pinterest, Google+ or Facebook for that matter. As a present-day marketer ignoring hashtags can bring an opportunity loss to your business. Therefore you should be aware of the strategies to employ hashtags.
Considering the fact, hashtags can expand your content reach, magnify your brand, target your audience, get your content discovered, and enhance your SEO and many more. This article showcases the five easy ways to transform your business using the hashtag on any social site.
5 easy ways to transform business using Hashtag
Comprehend the basics
To put it in simpler words, hashtags are the easiest way of organizing your social media content. They are chiefly employed on Instagram and Twitter. Moreover, these social platform permits the users to designate hashtags for their individual posts and inculcate them in their profiles.
Probing further towards the brands, they can opt for a pre-existing hashtag, that they consider themselves to be associated with or they can also create their own hashtags, expanding their reach to the users who hold the similar interest areas of that hashtag.
This makes the search process easier for the user. Using hashtags makes the user find the content and bios easily on social media platforms, further, this can make your brand highly discoverable. Moreover, Instagram has lately introduced a new feature that allows the user to follow particular hashtags that will make your feed loaded with the content that is associated with those or relevant hashtags.
Selecting the Right number of hashtags
The recent studies on social media behaviour have shown that the number of hashtags used by a user on these sites has a direct influence on the organic reach and user engagement. The various tracking software installed for the social media sites has come up with the results showing that more than 65,000 posts across Instagram, Facebook and Twitter are identified with an optimal number of hashtags for each platform.
It was discovered that one to two hashtags for Twitter are optimal for engagement. Whereas for Instagram, 9-11 hashtags are considered to be feasible for driving user engagement. However, for Facebook hashtags are not that prolific and there are not many consents on the effectiveness of its usage. Furthermore, if it is to be used on Facebook, then one hashtag is deemed to be the best for steering user engagement and a maximum of 6 can be used.
Consequently, it is believed that a standardized content and the right choice of hashtags make you evolve your brand marketing over time and the success follows. Perhaps the best approach to try on the hashtags and the number you use is by supervising the results and moderating it strategically.
Be Brief
The resent studies have shown that the ideal lengths of the hash tags are equally important while using them. As a matter of fact, the hashtags on Twitter are found to be more effective when they are super short or not as long as 18 characters. It is also believed that the limitations on the character usage in Twitter have made the shortened hashtags a fit in them. Moreover, its common practice of using a variety of long and short hashtags in a single post is also effective.
Whereas on Instagram, one can manage to opt for a little longer hashtags, somewhere between 21 to 23 characters are considered to be ideal. Subsequently, keeping your hashtags both short and long is a good strategy to transform your business.
Be specific
It is of utmost importance to pick only those hashtags that are particularly related to your brand. Although at first, you would consider choosing a generic hashtag that has substantial search results, it would always be better to serve by being more specific. It is said that your hashtags should resonate with your standard customers and brands.
Use trending hashtags
If there are any hashtags that are trending, then you should account for the ways to integrate it into your content. If there is a trending hashtag that is doing the rounds, then you may consider looking for ways to incorporate it into your content. Once you have done it, your post is certain to receive traffic which ultimately amplifies your brand awareness. A word of caution doesn’t just blindly use the trending hashtags, rather see for it if it makes sense to your brand and not appear inappropriate when used.
Final Thought
We at Techies Infotech have been serving the industry for quite a while. Thereupon, our experiences imply that putting your hashtags at the test before using it on social media marketing strategy is a must. We recommend using them sparingly and avoiding over-stuffing hashtags into your posts.
As one of the best SEO companies in Dubai, our diligent experience has helped us curate this above-mentioned list of the easy ways to transform your business using hashtags. Our team of experts is employed day in and out on the projects to help the people of Australia boost their business on social media using hashtags. Having said that, these simple hashtag strategies for social media, are certain to get you efficient results for your business.
