Mestores - Enhancing Online Visibility and Local Search Rankings in Saudi Arabia
COUNTRY
Saudi Arabia
INDUSTRY
Consumer Electronics
ME Stores - Enhancing Online Visibility and Local Search Rankings in Saudi Arabia
COUNTRY
UAE
INDUSTRY
Consumer Electronics
Mestores
Established in 1970 as part of the Al Faisaliah Group, Mestores evolved from distributing Sony products to offering a diverse range of electronic solutions, with a portfolio featuring renowned brands like Sony, PlayStation, BenQ, Logitech, and Take-Two. Mestores aimed to enhance its digital presence and local search rankings for its 4 to 5 physical stores in Saudi Arabia.
Problem Statement
Strengthening Mestores' Digital Presence for Enhanced Market Penetration
Despite being a prominent player in the consumer electronics industry, Mestores struggled with limited online visibility and local search rankings, hindering its ability to drive foot traffic to its physical stores. The company sought our years of expertise to overcome these challenges, aiming to optimize its online presence and enhance market share in a highly competitive industry.
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Strategy and Implementation
The holistic SEO strategy aimed to improve local search visibility, boost online engagement, and drive foot traffic. The comprehensive strategy designed for Mestores included:
On-Page Optimization
Enhancing Mestores' website structure and content for improved visibility, user experience, and search engine rankings.
Content Strategy
Crafting compelling and relevant content to resonate with Mestores' audience, driving engagement, and bolstering organic search presence.
Technical SEO Enhancements
Implementing advanced technical optimizations to improve site speed, mobile responsiveness, and overall search engine performance for Mestores.
Backlink Acquisition
Strategically securing high-quality backlinks from authoritative sources to strengthen Mestores' online credibility and boost search rankings.
Results after SEO Implementation
The comprehensive SEO strategy implemented by Techies Infotech yielded transformative results for Mestores, significantly impacting various aspects of the business's online presence and overall performance.
- The campaign yielded a remarkable 53% increase in organic traffic, indicating a substantial improvement in visibility and reach across digital platforms.
- The conversion rate witnessed a notable enhancement, climbing from 3.72% to an impressive 5.63%.
- Google Search Console data indicated remarkable growth in impressions (2000%), total clicks (300% growth), and a 3.92% increase in Click-Through Rate.
- The culmination of these efforts resulted in a substantial 54% increase in revenue from organic conversions.
Conclusion
Through strategic collaboration, Techies Infotech empowered Mestores to not only improve its digital presence but also achieve substantial business growth. The success achieved in terms of increased organic traffic, enhanced rankings, and boosted conversion rates underscores the effectiveness of our tailored digital marketing solutions.
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