Conquering the Digital Terrain in the Middle East
COUNTRY
Kuwait, Saudi Arabia, UAE, Oman
INDUSTRY
Fashion & Lifestyle
Conquering the Digital Terrain in the Middle East
COUNTRY
Singapore
INDUSTRY
Fashion & Lifestyle
Born Primitive
Born Primitive, a rising force in the Middle East's fitness apparel industry, aimed to amplify its market presence across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE. Despite a physical presence, the brand sought to harness the power of digital marketing to expand its footprint, attract a broader audience, and bolster revenue streams. Over 8 months, our collaborative efforts focused on propelling Born Primitive's brand visibility throughout the region.
Problem Statement
Born Primitive Middle East aimed to solidify its position in the competitive market by leveraging digital avenues, requiring an overhaul of its online presence and local market penetration.
MOBILE VIEW
DESKTOP VIEW
Strategy and Implementation
To navigate this challenge, a multifaceted strategy was employed:
On-Page Optimization
Enhancing website elements to improve search visibility and user experience.
Content Strategy
Developing engaging and relevant content to attract and inform the audience.
Technical SEO Enhancements
Improving website performance, speed, and structure for better search engine rankings.
Backlink Acquisition
Building high-quality links from reputable sources to boost website authority and credibility.
Results after SEO Implementation
Through meticulous SEO tactics and strategic optimizations, Born Primitive experienced a seismic shift in its digital performance. Organic traffic burgeoned, rankings surged, and conversion rates soared, propelling revenue growth to unprecedented heights. The brand's digital footprint expanded significantly, securing a strong foothold in the fiercely competitive Middle Eastern market.
A comprehensive array of metrics was monitored to gauge the impact of the SEO strategy:
- Organic Traffic Growth: Started from scratch to achieve over 200% growth.
- Conversion Rate: Transitioned from nil to an impressive 7.06%.
- Click-Through Rate: From nil to a commendable 2.5%.
- Bounce Rate: Decreased from nil to 7.65%.
- Local SEO Metrics: 59% growth in local pack rankings.
- Revenue Impact: Witnessed an astounding 3000% increase in organic conversions.
- Google Search Console Data: Impressions soared by 5500%, with a 300% increase in total clicks and a 7.5% click-through rate.
Conclusion
Born Primitive's journey exemplifies the transformative power of SEO strategies in bolstering a brand's online presence and market penetration. With a comprehensive approach encompassing technical enhancements, content strategies, and local SEO optimizations, the brand not only witnessed substantial growth but also cemented its position as a dominant force in the region's fitness apparel landscape.
