Revolutionizing Forever 21's Online Impact with SEO Mastery
COUNTRY
UAE
INDUSTRY
Fashion & Lifestyle
Revolutionizing Forever 21's Online Impact with SEO Mastery
COUNTRY
UAE
INDUSTRY
Fashion & Lifestyle
About Forever21
Forever 21, an esteemed fashion brand in the UAE, served as a fashion hub across its 17 locations for over a decade. Known for its trend agility and commitment to offering the latest runway designs, Forever 21 partnered with us to revamp its digital presence and local search visibility. Our aim was to enhance online engagement, attract fashion enthusiasts, and drive foot traffic to its stores, elevating its brand prominence in the UAE fashion landscape
Problem Statement
Optimizing its digital presence and local search visibility across its 17 locations.
Forever 21, a beloved fashion brand in the UAE, encountered the challenge of bolstering its digital presence and local search visibility despite being a sought-after fashion hub for more than a decade. Throughout our collaboration spanning several years, our goal remained to elevate Forever 21's brand prominence within the dynamic landscape of the UAE's fashion industry.
MOBILE VIEW
DESKTOP VIEW
Strategy and Implementation
On-Page Optimization
Refining website elements to boost search engine rankings and enhance user experience.
Content Strategy
Crafting tailored, engaging content to resonate with the target audience and establish market authority.
Technical SEO Enhancements
Improving website performance through speed, responsiveness, structured data, and accessibility.
Backlink Acquisition
Obtaining quality links from authoritative sites to elevate domain authority and credibility.
Project Goals
We’re zealous in serving a multitude of industries. We’ve rendered our expertise to the industry verticals for over a decade and a half.
Brand
Awareness
Show
Services
User Converts to Leads
Simple Seamless Experience
Tech Stack
Results after SEO Implementation
After the implementation of our tailored SEO strategy, Forever 21 witnessed a transformative shift in its online presence within the competitive fashion and lifestyle domain. Our concerted efforts aimed to bolster Forever 21's digital footprint, strategically refining on-page elements, enhancing content quality, implementing technical SEO upgrades, and acquiring high-quality backlinks. These tactics collectively fortified Forever 21's position as a frontrunner in the fashion and lifestyle industry.
Following the implementation of our SEO strategies, Forever 21 experienced significant improvements across key metrics:
- Strategic implementation of SEO techniques resulted in acquiring 12.9K high-quality backlinks.
- Enhancing the domain authority by an impressive 127% and domain ranking by 75%.
- The conversion rate soared remarkably, from 1.02% to 5.94%.
- Expanded the organic keywords to an impressive count of 4.8K, reflecting a broadened reach and visibility.
- Increasing site speed by 35% and achieving a commendable Google Mobile-Friendly score of 45%.
- Transitioning from a position below 12 to an impressive top 3 in Local Pack Rankings.
- Witnessing an impressive 83% increase in organic conversions.
- Google Search Console data presented impressions over 214%, accompanied by a striking 167% surge in total clicks.
- Click-Through Rate (CTR) achieved an outstanding 100%.
Conclusion
Our collaborative journey with Forever 21 exemplifies the power of strategic SEO optimization. Witnessing a substantial surge in organic traffic, enhanced keyword rankings, and an increase in conversion rates underscores our commitment to elevating brands' digital presence and market visibility.
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