Empowering Sustainability: The Aus-Brite Solar Journey
COUNTRY
Australia
INDUSTRY
Solar E-commerce
Empowering Sustainability: The Aus-Brite Solar Journey
COUNTRY
Australia
INDUSTRY
Solar E-commerce
Aus-Brite Solar
Aus-Brite Solar is Australia's leading solar company, delivering cutting-edge renewable power solutions. With a steadfast commitment to safety, performance, and compliance, Aus-Brite Solar ensures exceptional installations and reliable products that contribute to a greener future while offering substantial savings on energy bills. Catering to residential and commercial properties, Aus-Brite Solar provides tailored solutions backed by comprehensive workmanship warranties. A sustainable and cost-effective future is a reality with Aus-Brite Solar's premium components and exceptional post-installation services.
Problem Statement
Aus-Brite Solar faces the challenge of establishing a robust online presence from scratch. With no existing digital footprint, we overcame hurdles in creating a compelling website, engaging social media pages, and distinctive branding. Additionally, Aus-Brite Solar aims to cultivate an organic pipeline for sustainable growth while implementing an effective sales funnel strategy to acquire quality leads at an affordable cost.
MOBILE VIEW
DESKTOP VIEW
Strategy and Implementation
Revamping Website
Revamped website to enhance user experience and showcase products effectively.
Social Media Campaigns
Executed targeted social media campaigns, achieving a conversion rate of 19%.
Email & SMS Marketing
Implemented email & SMS marketing for retargeting to re-engage potential customers.
Focus on Google My Business
It aims to obtain quality links for improved domain authority and search ranking credibility.
Project Goals
To enhance online visibility, engagement, and lead generation for Aus-Brite Solar through website revamping, social media campaigns, email & SMS marketing, and optimization of Google My Business.
Brand
Awareness
Show
Services
User Converts to Leads
Simple Seamless Experience
Tech Stack
Results after Strategy & Implementation
Following the implementation of our strategic solutions, Aus-Brite Solar experienced unprecedented success, setting a new benchmark for the solar industry. The key metrics below reflect the remarkable outcomes achieved through our tailored marketing and lead generation approach.
The following are the key metrics:
- The strategic deployment of digital advertising campaigns yielded an impressive return of 1000% over the advertising expenditure.
- Through targeted marketing efforts and lead generation initiatives, Aus-Brite Solar generated a substantial revenue of $180,000.
- Implementing comprehensive lead generation strategies resulted in acquiring over 400 high-quality leads.
Conclusion
Aus-Brite Solar's journey exemplifies the transformative power of strategic digital marketing and innovative solutions in the renewable energy sector. Through the implementation of tailored strategies such as website revamping, targeted social media campaigns, email & SMS marketing, and optimization of Google My Business, Aus-Brite Solar has achieved remarkable success.
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