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February 4, 2020

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White label PPC reselling is a new term that is associated with taking PPC services from a company and selling it to your clients with your brand name or label. The concept of White label PPC agency can be understood by understanding the normal PPC model.

Pay-per-click (PPC) is a model for advertising on the internet by which you can drive more traffic on your websites. It is also known as cost-per-click (CPC). Here, one who wants to advertise makes payment to a publisher that can be website owner, a network of websites or a search engine on clicking of advertisement.

Commonly it is associated with first-tier search engines like Bing Ads and Google Ads. Advertisers make bidding on phrases of keywords that are meaningful to their target market. Alternatively, instead of using a bidding system, content sites mostly have fixed charges for price per click. By PPC, websites show banner ads in the form of advertisements with agreed content to show ads. Social media networks like Linkedin, Twitter, Facebook, and Pinterest are currently using the PPC model. Websites can also provide PPC ads that are called sponsored ads or sponsored links.

According to Wikipedia, in 2014, of the total US$66 Billion of Google’s annual revenue, online advertising or PPC(Adwords) attributed about US$45 billion.

Further, a service for an advertisement that business to business companies can rebrand, buy and resell by themselves is known as white label PPC. To refer, the white-label service provider offers white label services to agencies that later manage PPC campaigns of their business clients as well as sell to them.

Services for white-label PPC can include consultancy services, reports, PPC campaigns, and so on. In simple terms, you can resell managed digital advertising services under your brand to local businesses.



White-label PPC campaigns are beneficial for your business as well as your clients for the company. It offers you the highest level of campaign management and optimization if having proficient digital advertisers.

It’s an excellent way to provide the best possible PPC services to your clients effectively and quickly to expand service offerings. By handling all the details of PPC campaign management, the white label partner helps you focus on delivering outstanding customer service and core business operations.


Outsourcing white label PPC agency lowers the risk of losing clients to the competition, simultaneously helps you to enhance your service offerings. It is helpful to all whether you are an independent consultant or a web developer, small digital marketing agency or a traditional advertising agency. It gives all solutions under your brand by working under the cloak of secrecy, so clients never know that you have associated with the third party.


Employees working at a white label PPC agency are trained experts having many years of valuable and practical experience. Usually, a team of PPC professionals hired by White label service providers are diverse and are veterans to work in association with different industries. By such you take services from the expert PPC team to obtain results in focus to ROI.


Partnering a white label PPC agency is the right solution if you are unwilling and lack the resources to invest in hiring a full-time PPC team. Eventually, it cuts down the cost of training employees for PPC and saves the money that you need to expend for recruiting new employees for building a PPC team.


By availing your competent PPC team in a shorter time for best solutions, hiring white label PPC agency improves efficiency and time management. Ultimately, you get rated as a top-rated PPC solution provider by running a campaign within days rather than weeks.


Irrefutably, the solutions you provide by outsourcing services by white label PPC agency are of high quality. By such, you can generate better website traffic as well as get a reasonable rate of conversion by generating quality leads. White label PPC agency monitors for data analysis and optimization that helps you to obtain steady ROI by PPC campaigns.


It gives you the option to quickly hire a bigger team for PPC professionals to meet your demand and alternatively, you can reduce the services if according to your current needs. The flexibility it offers to grow a team of PPC professionals within some time fades away from your stress and panic.


Outsourcing by white label PPC agency offers you to bag PPC campaigns with even multinational audience that otherwise you would have refused due to lack of expertise. Besides, it showcases your clients that you are the service provider to boost the reputation of your business.


Our success stories

Increasing brand awareness for Vardaan hospital

One of our clients i.e., Vardaan hospital, approached us to run a video marketing campaign on YouTube and Facebook. The objective of the campaign was to get brand awareness. With a budget of INR 20,000, we achieved 125k impressions and 50.8k views on the video.

Lead generation campaign using Google Ads

Another client of ours approached us to start a lead generation campaign for a newly launched service in the region. We chose Google Ads and worked on a landing page for better conversions. With a budget of INR 45000, we achieved 2.3k clicks on the landing page with 317 leads.

Increasing brand awareness for Dr. Shayna

Dr. Shayna approached us to run a video marketing campaign on Youtube and Facebook for the objective of brand awareness. The campaign ran from 23 Dec to 31 Dec, and we achieved 117K impressions and 18.7K views under the budget of 10K.

Promotion of Google Map listing for Kapurthala Lakme Salon

Kapurthala Lakme Salon approached us to promote their Google Map listing. They were having budget of Rs. 16, 295, and we achieved 25, 705 impressions as well as 900 clicks for them. Also, in our achievement, there were 61 verified calls and 1263 Map actions with 113 conversions.



Techies Infotech is among the top digital marketing companies in India that helps you to get ROI by PPC campaigns through a white label PPC agency.

We at Techies take pride in leveraging your business by PPC campaigns that is the most result-oriented method to get higher traffic on your website to generate a better conversion rate.

Besides, whether you need web development, social media marketing, or SEO services in India, we have a proficient team to render solutions up to your satisfaction.

Our services have continuously helped enterprises from different sectors to stay ahead of their competition in the market.

We ensure you to work as rocket fuel for you to multiply your income as we have a reputation for offering the best quality digital marketing services in India.

If you are an established company or just a startup, contact us, providers of result-oriented PPC services in India and throughout the world.

Deepak Kumar

I am an out of box thinker, mentor, digital marketing consultant to many businesses, love the software development industry, and even help businesses choosing the right technology for their product. I am an integrated marketer with extensive experience in the field to create profitable programs and provide innovative marketing and branding strategies to increase revenues, drive brand awareness, and solidify customer relationships. I educate businesses on how to leverage emerging technologies and digital marketing to stand out from the noise.

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