Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It is designed to help website owners and digital marketers measure user behavior and track performance across multiple devices and platforms, which includes websites, mobile apps, and other digital channels. Unlike its forerunner, Universal Analytics (UA), which primarily relies on cookies to […]
To succeed as an SEO agency, you must stay on top of countless metrics like keyword rankings, search visibility, domain authority, number of backlinks, traffic value, CTR, conversion, and more. With so many metrics to track while managing several other aspects of SEO, it can be overwhelming to do everything manually, especially when you have […]
Are you struggling with new leads for your business? Do you want to rank your website at the top in SERPs without SEO and get qualified leads? PPC advertising is what your business needs, as it can help your website rank at the top of the search results and attract relevant traffic. PPC advertising can […]
There is a boom in online shopping. A part of this can be attributed to the ongoing pandemic, but part of it is a long-term trend. Statista reports that almost 80% of U.S. consumers shop online, and over 50% prefer to purchase online rather than in person. The industry is expected to be worth trillions […]
In the fastest-growing eCommerce business, an eCommerce roadmap is vital to breed success. Did you know that in 2021, eCommerce sales worldwide were $4.921 trillion? Also, the eCommerce market is likely to continue growing in the foreseeable future, with the projected worldwide sales for 2022 being 6.54 billion dollars. So to ensure that your company […]
With acclivitous web trends, having a good and responsive web design isn’t just a luxury but has become a necessity. Moreover, making a site mobile friendly is not just an alternative but a requisite for every business having an online presence. A recent study has shown that more than 65% of web traffic comes from […]
The primary concern of any business leader is to seek for the various methods to improve the success of the company. With the interest of the consumers steering towards the Internet and Google to search what they need, for them the Google My Business has emerged as a vital tool for a company’s growth. What do you […]
When I spell the word social media, what comes to your mind? Facebook, Instagram and Snapchat! That’s it! But there are some other platforms which have the potential of being called the most powerful social media platforms, one of which is Pinterest. A platform that has 270 million active users every month won’t you call […]
What is an E-Commerce Store? E-Commerce stores or platforms refer to a software application that aids online businesses to manage their website, sales, marketing, products and services provided. It is a type of platform that allows the companies to function in their way by integrating their tools and centralising their operations. Studies suggest that by […]
The business world is continuously changing and has shifted so much in the past few years to the extent that it’s less essential than ever before to have a physical working space. It is possible to create a successful brand with a pool of talent that is spread internationally, thanks to how the gig economy […]
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