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February 21, 2023

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Are you struggling with new leads for your business? Do you want to rank your website at the top in SERPs without SEO and get qualified leads? 

PPC advertising is what your business needs, as it can help your website rank at the top of the search results and attract relevant traffic. 

PPC advertising can help businesses stand out, even in a fiercely competitive market. It offers a simple yet effective solution that allows businesses to advertise their products and services to a highly targeted audience and generate quality leads.

According to, 45% of small businesses use PPC marketing to advertise their products and services and reach their target audience.

What is PPC marketing?

Pay-Per-Click (PPC) marketing is an online advertising model that allows businesses to display paid ads on search engine result pages for specific keywords or phrases. Advertisers create ads on search engine results pages, websites, and social media platforms and bid on keywords related to their products/services. 

The advertising platform charges a fee from advertisers whenever a user clicks on their ad. The goal of a PPC campaign is to drive traffic to the website and generate leads or sales.

The PPC advertising model has evolved over the years, and many other pricing models have been introduced, such as cost-per-thousand-impressions (CPM), cost-per-acquisition (CPA), and cost-per-lead (CPL).

For example, when a user searches for “best laptop store in UAE” on google, the first two results with the prefix “ad” are an example of PPC ads. PPC ads will appear at the top or bottom of search results. 

Some popular PPC platforms are

  • Google Ads
  • Facebook Ads
  • Amazon Ads
  • LinkedIn Ads
  • Bing Ads

Why Should Every Business Use PPC Marketing?

When businesses can optimise their website for better ranking through SEO, why should they opt for PPC and pay every time a user clicks on the ad?

PPC marketing offers numerous benefits for businesses, making it a valuable tool for driving traffic to the website, generating leads, and achieving marketing goals. Here are seven reasons why businesses should use PPC marketing:

  • Targeted reach and improved ROI

PPC ads can be targeted to specific demographics and interests, allowing businesses to reach the right people with the right message at the right time. This leads to a higher return on investment.

  • PPC provides measurable results

PPC campaigns provide real-time performance data, allowing businesses to measure the effectiveness of the campaigns. As you run your ads, you can measure everything from click-through rate to conversion rate to evaluate its effectiveness in real-time.

  • PPC marketing is cost-effective

According to Google, on average, a business generates revenue of $2 for every $1 spent on Google Ads.

With PPC marketing, businesses have complete control over how much they spend on each ad campaign. The targeted approach and the benefit of only paying for the clicks received on ads make PPC marketing an affordable marketing option for businesses with limited advertising budgets.

  • PPC marketing can produce fast results

One of the most notable benefits of PPC marketing is that it provides immediate results. Unlike other marketing strategies, like search engine optimization, which requires you to wait months to get results, PPC can drive results as soon as you launch the campaign. With a well-crafted PPC campaign, your ad can appear at the top of SERPs.

  • PPC ads are easily testable and customizable

PPC advertising offers the flexibility to test and customize campaigns to achieve the best results quickly. With real-time data on performance, you can run an A/B split test on different ad variations to assess each campaign’s success and identify the best-performing ad variation.

  • PPC can help domains with lower rating rank

With the increasing competition, it has become difficult for businesses with low domain authority to rank higher on search engine result pages. PPC allows websites to show their ads at the top of the search engine result pages, irrespective of their domain ratings.

This way, businesses with low domain ratings or startups with new websites can draw more attention to their website, increase traffic, and gain more leads.

  • PPC allows retargeting

By showing ads to people who have previously visited your website, engaged with your content, or added items to their cart, you can effectively reach and convert potential customers who are already familiar with your brand. This can lead to a higher conversion rate and a better return on investment than other advertising methods.

Why should you use PPC over SEO?

PPC and SEO are two completely different approaches businesses can use to drive targeted traffic to their website. While SEO can generate organic traffic, PPC is used to get laser-targeted paid traffic. 

So, should you use PPC over SEO? 

SEO is a slow process and would require months to get the results you want to achieve, whereas PPC provides immediate results, and you can start getting qualified leads immediately. 

Here are a few circumstances where PPC can prove to be more beneficial than SEO:

  • When you need immediate results

Businesses can use an effective PPC strategy to get leads within minutes after ad approval. This is because your ad campaign will be visible for the right keywords as soon as your ad campaign is approved. Your website will show up in top search results, and you will start getting traffic instantaneously, even when the website has a low domain rating and a low ranking in SERPs. 

  • When promoting a time-sensitive offer

PPC can help you reach a wider audience when promoting a time-sensitive offer for your business. Since SEO strategies require time to implement so, results follow accordingly, and it is possible at times that offer may end by the time your SEO efforts start producing results. In such cases, it is best to use PPC advertising. 

  • To target keywords for which your website doesn’t rank

Even if you are an established brand, your website won’t rank for all keywords. You can use PPC ads to target keywords for which our website doesn’t rank or ranks lower in search engine result pages. 

  • When you are starting out

It is best to use PPC when you are starting or working on SEO to rank your website. As SEO is a long-term strategy and may take months to show results, your business should use this time to set up an effective PPC marketing campaign to generate relevant traffic and leads. 

PPC marketing provides an excellent way for businesses to reach their target audiences with measurable results. As a paid form of advertising, PPC marketing allows businesses to maximize their cost efficiency and get a great return on investment by targeting the right consumers. 

Additionally, PPC marketing helps businesses reach their audiences faster than traditional marketing channels. Businesses can focus their budget on the most effective channels to capture their target market. With its numerous benefits and cost-effective approach, PPC marketing is essential to any digital marketing strategy.

Join the ranks of successful businesses and take your digital presence to the next level with Techies Infotech, the leading PPC company in Mohali and UAE. Our team of experts will work with you to create a custom PPC strategy tailored to your specific needs and goals. Contact us today to schedule a consultation with our digital marketing experts and take the first step toward success.

Frequently Asked Questions

Can PPC help small businesses compete with larger companies?

Small businesses can use PPC marketing to reach the target audience with a small budget and compete with larger companies. The advertising model allows for targeted and measurable advertising efforts. Small businesses can compete with larger companies by focusing their ads on specific keywords and demographics. 

How can businesses measure the success of their PPC campaigns?

Businesses can measure the success of their PPC campaigns through various metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on investment (ROI). These metrics provide insight into the campaign’s effectiveness and help businesses determine if they are meeting their advertising goals.

How does PPC impact search engine optimization (SEO)?

PPC doesn’t directly impact SEO. However, the impact of PPC on your website’s SEO can be indirect. A well-planned PPC campaign can help increase website traffic, which can, in turn, help improve search engine rankings over time. PPC marketing can also help you discover more valuable keywords for your website’s SEO. Additionally, a strong SEO strategy can improve PPC campaigns by improving the website’s quality score and lowering the cost per click.

Deepak Kumar

I am an out of box thinker, mentor, digital marketing consultant to many businesses, love the software development industry, and even help businesses choosing the right technology for their product. I am an integrated marketer with extensive experience in the field to create profitable programs and provide innovative marketing and branding strategies to increase revenues, drive brand awareness, and solidify customer relationships. I educate businesses on how to leverage emerging technologies and digital marketing to stand out from the noise.

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