The global digital advertising and marketing market is estimated to grow from $350 billion in 2020 to $786.2 billion by 2026, with a compound annual growth rate of 9%. (Source: Gitnux)

These statistics show the rapid growth and increasing importance of digital marketing for businesses of all sizes. Digital marketing has become increasingly important as more people spend time online, and traditional marketing channels like television and print advertising have become less effective. With digital marketing, businesses can reach a larger audience, measure their marketing efforts more accurately, and engage with customers meaningfully. 

So, to succeed in digital marketing, it’s crucial to adapt to evolving customer preferences and changing market conditions. However, keeping up with the constant stream of new marketing trends can be challenging for marketers. Additionally, the algorithms used by major platforms such as Facebook and Google change frequently, which can quickly make previously successful SEO tactics obsolete.

In order to remain competitive, retain customers, and grow your business, it’s important to stay up-to-date with the latest trends and developments in digital marketing. In this blog, we will explore eight confident predictions for the future of digital marketing services over the next few years and beyond. But before that, let’s explore the importance of marketing trends.

Importance of staying current with digital marketing trends:

Staying current with digital marketing trends is essential for businesses. Here are a few reasons why:

• Consumers are changing: As technology continues to evolve, consumers’ expectations and behaviors are changing as well. For example, people increasingly use their mobiles to browse the web and make purchases. Therefore, businesses need to optimize their websites for mobile devices and offer a seamless mobile experience.
• New channels and technologies emerge: The digital marketing landscape is constantly evolving, and new channels and technologies are emerging all the time. For example, social media platforms like TikTok and Instagram have gained popularity in recent years, and businesses that want to reach younger audiences need to stay current with these platforms.
• Competitive advantage: Businesses that stay current with digital marketing trends have a competitive advantage over those that don’t. By adopting new technologies and tactics, businesses can differentiate themselves from their competitors and offer a better customer experience.

Therefore, staying current with digital marketing trends is essential for businesses that want to remain competitive, reach new customers, and grow their business.

The digital marketing trends you need to follow in 2023

• Gathering zero-party data:

The findings also revealed that 85% of marketing firm respondents said zero-party data is critical to creating effective personalized experiences. (Source: TechRepublic)

We all are aware that big data has become increasingly important to business than ever. However, the way we used to gather data has changed across the globe due to various privacy policies.

So, as big data becomes significantly important, a growing trend in digital marketing for 2023 will be the proactive gathering of zero-party data through practices such as form building. This will enable businesses to obtain valuable information from customers that can inform future product launches or services.

• Email marketing: 

93% of B2B marketers use an email application to share content. Of these B2B marketers, 81% report emails as the most used form of content marketing, while 87% claim it is their top free organic channel. (Source: Luisa Zhou)

Email marketing has emerged as a highly effective marketing method, with 93% of B2B marketers leveraging it to generate leads. It is a trend expected to continue its dominance well into 2023. With almost everyone owning an email account, it has become easily accessible for businesses to connect with their customers.

For product launches, email subscriber lists can prove to be advantageous, allowing businesses to reach existing customers and those who have shown interest but have not made a purchase yet. Small businesses can greatly benefit from product launch emails as they can significantly increase profit margins during a crucial time for a new company.

• Personalization:

63% of marketers have observed personalization increases customer interactions and, ultimately, better conversion rates. (Source: RRD)

Personalization in digital marketing refers to the practice of tailoring marketing efforts and content to individual users based on their preferences, behavior, and data. Personalization is expected to become even more critical in 2023 as customers increasingly expect tailored experiences. 

It can lead to higher engagement, conversions, and customer loyalty. For example, digital marketing includes personalized email campaigns, targeted social media advertising, dynamic website content based on user behavior, and personalized recommendations on e-commerce sites.

• Artificial Intelligence:

90% of Online Content Will Be Generated by AI by 2025. (Source: Influencer Marketing Hub)

Artificial intelligence (AI) uses computer algorithms and machine learning to mimic human intelligence and automate tasks in digital marketing. AI has several benefits in digital marketing, including improved data analysis, increased personalization, enhanced customer experience, and automation of routine tasks. AI can also help businesses gain insights into consumer behavior, predict trends, and optimize marketing campaigns.

Some examples of AI in digital marketing include chatbots, recommendation engines, predictive analytics, and image recognition. 

Chatbots can provide customer service and support around the clock, while recommendation engines can personalize product recommendations for individual customers based on their browsing and purchase history. Predictive analytics can help businesses forecast consumer behavior and market trends, and image recognition can analyze social media images to track brand mentions and consumer sentiment.

• Voice Search:

Voice search in digital marketing refers to using voice-enabled devices, such as smartphones and smart speakers, to search for information, products, and services through voice commands.

Voice search assistants answer 93.7% of search queries on average. Voice search is increasingly important, as there are 4.2 billion voice assistants in use as of 2023. This number will reach 8.4 billion by 2024. (Source: Demandsage) 

Strategies for optimizing content for voice search include focusing on long-tail keywords and natural language, providing concise and direct answers to user queries, using structured data markup, optimizing for local search, and ensuring the website and content are mobile-friendly.

• Video Marketing:

According to data collected by Statista, over three billion internet users watched streamed or downloaded video at least once per month in 2022. (Source: The Social Shepherd)

Video marketing is a digital marketing strategy that involves creating and sharing video content to promote a brand, product, or service. Video marketing has become really popular in a couple of years, as video continues to be a preferred medium for consumers to consume content online.

Some examples of successful video marketing campaigns include the Apple Watch Series 7 “Hard Knocks,” Thai Life “Thank You, Stranger,” and Amazon “Big Game Commercial: Mind Reader.”

• Interactive Content:

88% of marketers say interactive content helps brands differentiate themselves. (Source: Rock Content)

Interactive content refers to digital content that requires active engagement from the audience, such as quizzes, polls, calculators, and interactive videos. Interactive content is important in 2023 because it provides users with a more engaging and personalized experience, leading to higher conversion rates and increased brand loyalty. 

Some examples of interactive content in digital marketing include Buzzfeed quizzes, Sephora’s Virtual Artist tool, and Nike’s “Choose Your Own Adventure” style Instagram story campaign.

• Social Media Stories:

About 500 million people use Instagram stories on a daily basis. This number marks a tremendous increase from 2018, when Instagram stories had 400 million daily active users, statistics on Instagram stories confirm. (Source: 99Firms)

Social media stories refer to short-lived, vertical-format posts consisting of photos, videos, or animations that appear at the top of a social media platform’s interface. Social media stories have become significant for brands to engage with their audiences in 2023 due to the format’s high levels of engagement and the growing trend of ephemeral content.

Some examples of successful social media story campaigns include Sephora’s use of Instagram Stories to showcase their products and tutorials and Airbnb’s use of Facebook Stories to highlight unique travel experiences.

Conclusion

Digital marketing is constantly evolving, and staying up-to-date with the latest trends is crucial to remain competitive in the industry. The trends mentioned above are important not only for reaching and engaging with your target audience but also for driving revenue growth and staying ahead of your competitors. 

Implementing these trends into your digital marketing strategy can be daunting, but the benefits are well worth the effort. So, what are you waiting for? Start today, there’s no other way. Contact one of the best digital marketing companies in Chandigarh and Dubai, Techies Infotech, for guidance and support.

Frequently Asked Questions

Q. What digital marketing trends should I expect to see in 2023? 

Digital marketing trends expected in 2023 include a greater focus on customer experience, personalization, video marketing, interactive content, social media stories, and gathering zero-party data through practices like form building.

Q. How will marketers use AI in 2023? 

Marketers are expected to use AI in 2023 for tasks such as predictive analytics, chatbots, and personalized content creation. AI can help improve efficiency, accuracy, and personalization in digital marketing.

Q. Will Voice search still have relevance going into 2023? 

Voice search is expected to remain relevant going into 2023 as more people use voice assistants like Siri and Alexa to search for information. Optimizing content for voice search will become increasingly important for businesses.

Q. Is live streaming only available through social media platforms?

Live streaming is not only available through social media platforms. Businesses can use third-party live streaming platforms like Vimeo or Livestream to host their own live events and connect with their audience in real time.