Each website has only the first few seconds to entice users with a convincing and attractive landing page before they leave. And if you fail to grab their attention, something is lacking with your website, and conversions will never happen.
Without a significant conversion rate, all the traffic to your site makes little sense. If you want your website to have a staggering ROI, it is essential that you start working on conversion rate optimization.
According to research from Stanford University 75% of the crowd say a website’s design is the most crucial criterion for deciding if a company is credible or not. So it’s very important that your design looks eye catchy, professional and is easy to navigate. .
Furthermore, 94 per cent of first impressions are based entirely on website design. Before your user reads a single word on a web page, he or she already has an impression of your digital marketing company.
Importance of web design practices
Many experts or marketers already know the value of content-based strategies for creating leads like SEO, social media, or creating lead magnets.
But they often focus on building a website that’s also visually appealing. And while all those content-based strategies are still exceptional tools to create leads, web design can actually have a substantial effect on your conversion rates.
But the simple aesthetic features of your website also plays a vital role in conversion rate optimization.
According to GoodFirms, 38.5% of users will leave a site with an old design. And 34.6% will disappear due to bad content modules.So if you want the majority of users to read your articles, blog posts, your content should have exceptional quality. It should be fun to look at, too. Not taking the time to design your website’s layout could cost you more than one-third of your potential leads.
We will go through some important website design practices that will provide a boost to the conversion rate of your website. If you want more product sales or business leads, then start paying attention NOW.
Use consistent branding throughout the site
Marketers often misunderstand how consistent branding benefits. More specifically, they’re not aware of how great branding enhances conversions.
For example, Apple is an organization that has mastered the fine art of branding. It’s not just about the specific Apple logo; every component of Apple’s website conveys its brand values: sleek design, essential tools, and elegance.
Before you start working on a web design project, decide what you want to present. Base it on your business values, beliefs, and target users.
Colour matters
When you’re deciding the colour scheme of your website, don’t take the decisions lightly. The colours you choose play a vital role in making your website’s look pretty. They also make your users feel a certain way.
In other words, your font and button colours should be in high contrast with the background, like a white background with black text, for example. And the product items that you want to highlight, such as subscribe buttons, should be in a colour that stands out from the rest of your website. .
Utilize white space
The human eye naturally gets attracted to unique things. For example, a tall guy gets so much attention compared to short people. In a similar sense, when it comes to CTAs, visitors would notice something uniqu
Minimize text
Stop filling your sites with so much content. There should be very minimal text on the homepage and your landing pages of your site. This is a major issue while analyzing websites. Sure, you’ve got a lot of words or stories to tell. You want to tell your website users all about you, digital marketing agency your brand, and your products. That’s good. You simply need to learn how to summarize that story in just a few sentences — or even better, just a few words.
Optimize the speed of the website
Users are usually very impatient when it comes to surfing the web. They need a fast solution to the issue they are facing. According to research, a delay of 1 second in the site loading time can cost you up to 7% in the conversions, which is quite big! This means when it comes to the speed of your website, every second is very precious, and therefore, solving the problems with no time is mandatory.
There are some free tools to know page speed and troubleshoot the related issues:-
- Google PageSpeed Insights
- Sucuri
- GTmetrix
- KeyCDN
- Pingdom
Video landing page
A landing page is a standalone web page mainly built to advertise your products or services effectively. Until now, designers were making the use of infographics and text in the landing pages to get users, but now is the era to go for the video landing pages. In fact, according to the latest research, video landing pages can enhance the conversion rate by 80%. The reason for this increment is that the video tells you the story about your product, which was not provided with static images. So, when a user watches a video, he/she gets emotionally attached to it, which offers an opportunity for conversion.
Optimize your design for mobile devices
According to Alexa rankings, 80% of the popular sites are optimized for mobile devices. That’s because mobile platforms are becoming the new normal. More than half of the website pages are served to mobile devices across the globe. Mobile Internet traffic has officially surpassed system usage. That trend is continuing to grow. 94% of users will judge a website based on a responsive design. So if elements of your site design aren’t responsive, they need to be fixed or modified immediately. A mobile-optimized website is not only important for the customer experience, but it’s important for SEO aspects as well.
Remove sliders and carousels
At one time, website design best practices welcomed the use of sliders and carousels. Now, however, they’re recognized as a source of friction. According to SiteTuners, all carousels and sliders do is bloat your website, waste your users’ time, and push down the navigation and other important content. If you’re utilizing rotating banners, consider eliminating them to enhance conversions
Prioritize SEO
We briefly touched on this aspect earlier when we mentioned mobile-friendly websites. But everything you do on your site site needs to revolve around SEO. needs to revolve around SEO. 93% of all Internet experiences begin with a search engine. So your SEO strategy must go far beyond just adding essential keywords to your content.
Final thoughts
Here, we at Techies Infotech, have tried to give some of the most interesting web design tips which help you to boost the conversion rate. We’re utilizing these techniques, and we have found some exceptional outcomes with that.
Why choose us?
Techies Infotech, the best digital marketing company in India. builds, manages, and provides digital support to the various clients across the globe. We are committed to helping you enhance your business growth and gain an excellent online reputation with unique digital marketing services for your business. It does not matter whether you are a newcomer or startup or a well-established digital marketing company in India. Our highly skilled professionals are versed and refined at uplifting all kinds of businesses in the digital world. We, at Techies Infotech, strategically work upon a master plan using all efficient platforms to attain your expected business goals in a promising time.
