Muscat, Oman—16th May 2025—Techies Infotech is thrilled to announce the commencement of its digital transformation project for Muscat Duty Free and Oman Air. This marks a strategic milestone in elevating airport retail through cutting-edge technology, platform modernization, and exceptional user experience.
The project officially kicked off this week at the customer’s headquarters, with a collaborative session focused on solving key operational pain points and delivering scalable digital solutions that directly enhance online and in-store customer journeys.
Tackling Real-World Challenges: From Raffle Ticket Complexities to ERP Limitations
At the heart of the transformation is a detailed overhaul of the Raffle Ticket sales flow— Muscat Duty Free’s highest-performing sales channel. The system includes online and offline ticket purchases, but challenges around ticket synchronization, inventory control, and ticket number tracking have hampered operational efficiency.
Additionally, UX challenges in the cart and checkout process create friction in the user journey, while gaps in the integration between ERP and Magento affect operational efficiency. These disruptions impact online customers and travelers engaging with retail outlets physically at Muscat International Airport.
Elevating the Airport Shopping Experience
Whether travelers are arriving, departing, or browsing mid-transit, the revamped platform aims to offer them personalized product discovery, improved checkout speed, and integrated Raffle Draw participation. The initiative also evaluates future-ready capabilities like cloud hosting, improved ERP integration, and home delivery readiness, helping Muscat Duty Free drive promotions across all customer touchpoints.
“This isn’t just a UI refresh—it’s a complete reinvention of how duty-free retail is experienced in the region,” said Anurag Byala, CEO of Techies Infotech. “From resolving technical bottlenecks in the Raffle system to future-proofing the ERP backbone, our goal is to empower with the right tools to scale smartly, serve faster, and engage deeply.”
Aligning for Long-Term Success
The digital transformation roadmap includes:
- UI/UX revamp tailored for high-traffic airport users
- Magento platform upgrade for scalability
- Data and infrastructure migration to modern environments
- A dedicated one-year support and maintenance program
- Implementation of cutting-edge AI features like ChatBot & Product Recommendation Engine
This project serves as a model for broader regional transformation, especially in high-traffic commerce environments such as airports, pharmacies, and retail hubs in the GCC.
A Win for Shoppers and the Business
A more stable platform, a frictionless raffle and checkout experience, and the groundwork for enhanced ERP integration benefit travelers in and out of Muscat International Airport, while strengthening Muscat Duty Free’s position as an airport retail innovation.
About Techies Infotech
Techies Infotech is a GCC-based digital transformation agency known for crafting high-performance commerce ecosystems. From Magento and Shopify Plus development to ERP integrations, cloud hosting, and UI/UX design, Techies Infotech helps brands across the region, including pharmacies in Kuwait and airport retailers, future-proof their digital infrastructure.
About Muscat Duty Free
Muscat Duty Free is the exclusive duty-free operator at Muscat International Airport, offering luxury retail experiences to travelers worldwide. The brand prides itself on innovation, service, and customer satisfaction.
About Oman Air
Oman Air is the national airline of the Sultanate of Oman. Known for its exceptional service and operational excellence, it connects the country to global destinations and strongly emphasizes customer experience in the air and on the ground.
