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December 2, 2021

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Do you want to make close to or more than $500,000 in sales or revenue every year? Do you estimate a considerable rise in your sales volume in the next few years? Do you intend to grow your Store into other nations, currencies, and languages?

If you are wondering all these spikes in the coming years for your business then Shopify Plus is the platform that you should invest in. However, before you pour in your money be thorough with how Shopify plus works & what glitches you need to handle if you get stuck.

Spare yourself from falling into any conclusion without having a complete rundown of Shopify Plus applications and how it can help you create brand loyalty while boosting your sales and ROI.

Yes, you can do it if you follow proper and planned techniques that are appropriate for your business and your target audience.

Augmenting Shopify Plus has benefitted reputable brands like RedBull, Budweiser, KKW Beauty, Kylie Cosmetics, GymShark, and The Economist.

For the people who want to know about Shopify and Shopify plus from scratch; Shopify is an e-commerce platform that allows you to create and sell on an online store. At the same time, Shopify plus is an extended and better version of Shopify that allows you to take your store to the next level.

Shopify Plus was designed for businesses that want to get more out of their e-commerce platform. It is very customizable while being user-friendly; it speeds up the process of marketing new items; it features specialized Apps, flexible API calls, and much more. Sounds good? Let’s dig deeper.

As of May 2021, the company said over 1,700,000 enterprises in 175 countries used its platform.

According to Builtwith, the Shopify platform will host 1.58 million websites by December 2021. For calendar 2019, the overall gross merchandise volume topped US$61 billion.

Let’s talk about what Shopify plus offers to its subscribers.

Shopify Plus Pros

Easy to Learn, Simple to Use

Shopify’s backend is simple, and it is by far the most user-friendly platform on the market.

A business owner’s main aim is to boost sales without being dragged down by technology and other time-consuming responsibilities. That is why Shopify offers many benefits and features that other eCommerce platforms do not, such as help with managing the Store’s technological demands, a simple interface, or access to a variety of helpful commands.

One of the significant features of Shopify Plus has been its status as the first mainstream SaaS platform solution for SMB and mid-market merchants, removing overheads associated with platform maintenance, updates, and security patching.

In addition, Shopify is a powerfully hosted platform that will also handle transaction processing time for you.

When you choose Shopify Plus, you are in charge of design, marketing, and dealing with clients directly.

Be Creative While Designing Your Store

It is crucial to establish a good first impression on your clients whenever they visit your website. Online shoppers will skip a website if its design is unappealing.

Indeed, businesses constantly strive to embed spectacular strategies to improve the user experience and increase eCommerce conversions; this also applies to Shopify eCommerce business owners, around 1.75 million. Therefore, choosing the best Shopify theme for your website is essential to its success.

Beautiful storefront themes are one of Shopify’s key advantages. They make a website seem appealing and professional, which aids in consumer retention. Shopify offers sellers a variety of theme options for their stores.

Art & Photography, Jewelry & Accessories, Food & Beverages, Furniture, and many other industries are represented. In addition, Shopify Plus provides free and premium themes.

Some of the best themes of Shopify plus includes:

  • Ella
  • Minimal
  • District
  • Roxxe
  • Responsive
  • Vendy
  • Testament and so on.

Artificial Intelligence {Shopify apps} to Automate Your Duties

One of Shopify’s best points is its plugins. Shopify provides over 1,200 different applications that may help you automate your duties, allowing you to focus on other vital things like marketing and sales growth.

Accounting, customer support, inventory, reporting, shipping, and other tasks may all be aided by applications. The Shopify tools make your life easier by giving you the technology you need to expand your business.

Shopify Plus provides an API and other tools to get more control over your business.

Shopify API is a service that allows software developers to access and use data from Shopify-based online stores. The API works with HTTP requests such as GET, POST, PUT, and DELETE and supports XML and JSON.

The JavaScript (JS) Buy SDK is also a little toolkit that allows you to add commerce to any website. It uses Shopify’s Storefront API to get goods and collections from your shop, add things to a cart, and check out.

GraphQL is a query language for software and applications (APIs) that prioritizes providing clients with only the data they need. GraphQL, allows developers to create queries that extract data from various data sources in a single API call.

Here is a quick glimpse at the authoritative Shopify Plus apps.

Conversion Optimization Apps for Shopify

  • TrustPulse
  • Push Engage
  • OptinMonster
  • PushOwl

Best Shopify Email Marketing Apps

  • Constant Contact
  • Sendinblue
  • Drip
  • Omnisend

Best Shopify Marketing Apps

  • Candyrack
  • Referral Candy
  • Rewards
  • SEO Plug-in
  • SEO Image Optimizer

Best Shopify Sales Channel Apps

  • Facebook Channel
  • Messenger Channel
  • Buy Button Channel
  • Instafeed
  • ReConvert

Best Shopify Customer Service Apps

  • Yotpo
  • Rewards & Referrals by Swell
  • Wishlist Plus
  • Accessibility
  • Facebook Live Chat
  • One-Click Social Login

Add Discount Codes Like a Marketing Expert

You can accomplish a lot with Shopify like; making discount codes, selling your items on Shopify, Pinterest, and other social media platforms.

Promo codes are an essential part of most businesses’ marketing strategies. They can serve as a valuable tool in meeting sales objectives, acquiring new consumers without capital loss, and selling excess inventory.

Promotional codes are alphanumeric strings that online shops use to boost sales on their website. They are often linked with a more extensive promotional marketing campaign. For example, a promo code’s discount might be applied to specific goods or a whole order.

How to advertise a Shopify discount? Go to Store> Discounts in the Shopify app. Select the deal that you want to publicize. Tap and choose Promote discount. Next, select the page, product, or collection you want the link to take visitors to.

Are you worried about SEO?

You can also boost SEO rankings by using relevant keywords on website pages and product descriptions.

Also, make a blog. Blogging is a built-in element that has an impact on your SEO rankings. Use Accelerated Mobile Pages (AMP) to improve the speed of content delivery to mobile consumers, hence increasing your customers’ buying experience and Google’s SEO ranking.

Get an automatically created sitemap, which Google uses to assess the information on all of your website’s pages

Add Discount Codes Like a Marketing Expert

Whether you are a seller or consumer, if you are facing any issue regarding the service, Shopify will surely assist. On top of it, Shopify Plus offers a highly devoted support crew that is available 24/7.

Through live chat, email, social media, and telephone, you can get excellent customer experiences whenever you want.

Besides all the good things, there are a few limitations of Shopify plus.

Shopify Plus: Shopify plus Cons

An absence of multi-store architecture

The lack of a multi-store architecture is one of Shopify Plus’ most frequently cited functional limitations, as it prevents merchants from handling multiple brands and international setups as efficiently as they can with other platforms (especially Magento and Salesforce Commerce Cloud).

Moreover, there are still areas that are very manual and time-intensive (such as merchandising, app management, promotions management etc), which can be somewhat frustrating if you come from a platform that natively supports these functions.

In response to this, Shopify has announced a solution to help reduce this overhead; the hope is that Shopify will release their first move toward multi-store within months, rather than years, from now

Lack of control over SEO

Some users choose not to use Shopify because of its locked-down SEO features. The following examples are among the limitations:

  • Inability to control the overall URL structure (all pages will be located under /collections, /blogs, /pages, or /products) – so every URL will need to change when moving to Shopify. Creating a headless site using the Storefront API is the only way around this.
  • As part of a move to Shopify Plus, international stores must be on a subdomain or CCtld since subfolders cannot be used.
  • The robots.txt file cannot be edited
  • Access to the server is denied – this eliminates the possibility of using an external company’s merchandising solution since there’s no way to render the product grid server-side.

Aside from the mentioned Shopify plus cons, one of the most significant advantages of Shopify is its ability to amplify your business.

In addition, Shopify is widely regarded as the most user-friendly platform for both small and large eCommerce enterprises since it provides merchants with all of the tools required to create stunning eCommerce websites.

Shopify Plus: Breakdown of Shopify Plus Plans

Shopify plus plans are very customizable while being user-friendly. It allows for quick time to market for new applications and features specialized Apps, flexible API calls, and much more.

The following is a breakdown of the prices for each Shopify Plus plan:

  • Basic Shopify Plan – $29 per month plus 2.9 percent and 30 cents for each transaction
  • Shopify Plan – $79 per month plus 2.6 percent and 30 cents for each transaction
  • Advanced Shopify Plan – $299 per month plus 2.4 percent and 30 cents for each transaction
  • The Lite Plan begins at $9 per month and allows you to sell on your current website or social media accounts.
  • Shopify Plus, an enterprise package, starts about $2000 per month + 2.15 percent each transaction.

Have you considered using the Shopify Plus features for your business?

View how Techies Infotech has helped businesses grow by embedding Shopify applications and get a better understanding for your business.

For more detailed information on Shopify plus, pros and cons, Shopify plans, or Shopify development, click on and know all about the e-commerce industry.

Taran Deep

Passionate Shopify Theme Developer with a knack for creating visually stunning and highly functional online stores. Proficient in HTML, CSS, Liquid, and JavaScript, I specialize in crafting custom Shopify themes that enhance user experiences and boost conversion rates. Innovative Shopify to React Developer passionate about marrying the power of Shopify with the flexibility of React.js. With a strong foundation in both platforms, I specialize in creating seamless and lightning-fast e-commerce experiences.

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