When I spell the word social media, what comes to your mind? Facebook, Instagram and Snapchat! That’s it! But there are some other platforms which have the potential of being called the most powerful social media platforms, one of which is Pinterest. A platform that has 270 million active users every month won’t you call it a successful platform?
With such a vast user database, small business and startups have been using it for quite a long time to scale up their business while the more prominent players have been ignoring it. So, today in this article, we will provide detailed insights on how Pinterest can generate leads better than other social media platforms!
Why Pinterest?
Let’s talk some pure facts! With more than 270 million active monthly users, half of the US adults in the age group 18-25, use Pinterest every month. Users are from all over the globe with 50% users and 75% of all new signups, coming from outside of the US.
60% of the pins are based on business and entrepreneurship, about brands and products, and surprisingly, 47% of users have purchased those products which they pinned. 39% of the users are active retail shoppers. E-commerce sites have claimed that they got 33% more traffic from Pinterest than other social media platforms.
TRICKS TO DRIVE SALES
Earlier people ignored this platform as it was dominated with the posts of DIY and recipes. Today, every type of business uses Pinterest to generate leads. Just like using analytical tools, you check the performance of the campaigns and ads, and you can do the same with Pinterest
- Pinterest Conversion Optimization and Video adoptions:This option will optimize the promoted pins and increase the number of signups on your website. After installing the Pinterest Tag on your website, you can track the visitors who viewed the pin and then came to your site. This will help you know about the type of pins bringing more conversions.
- Adjust your calendar to reach people earlier:There are six months left for Christmas, but still, there might be people searching for Christmas party ideas. Therefore, you can launch a timely campaign where you can upload the related content and draw the traffic right from the starting!
USE RICH PINS
If you want to stand out, use rich pins. You might upload tons of pins on your page, but you have to showcase the best of them. Those pins that catch the eye-balls of the visitor. These are those pins that will provide all the details like the pricing, website link and product details, all at one place, no need to hover multiple websites.
TELL A STORY
Who doesn’t love to hear stories? But only those who bring goosebumps! Storytelling is an art, and you have to become an artist if you are targeting a broader audience through Pinterest. Gone are those days when salespeople used to narrate the same pitch to every customer, in that same boring tone.
Today, customers need some customized features and extra, which can be conveyed only through graphics. Thus, tell about your brand and products in an entirely creative way.
ROLE OF INFOGRAPHICS IN PINTEREST
Rather than reading lengthy content, people are now habitual of reading the information through a poster. Therefore, infographics play a crucial role in Pinterest. You can include the essential information with the most creative way of using infographics.
POST HIGH-QUALITY IMAGES
The only thing that matters on Pinterest are the graphics. Always upload high-quality images, especially in the portrait style. Avoid landscape style pictures and stick to three colours: red, green and orange.
TARGET RELEVANT AUDIENCE
Segment your market and identify the audience. Are you targeting the kids, youngsters, or old? Male or female? Further, plan your campaign based on the trends, geographics, likes, dislikes and lifestyles. You can’t make a plan that will suit every age group! Be specific and then get the fastest results.
PROMOTIONS AND CONTESTS
Creating engaging content is the need of the hour and that too constantly. Evolve as many customers as you can. Through contests, you can sell your products at discounted prices to the winners. Promotions can evolve around seasonal discounts and sales. You can also offer a 200$ gift card. To participate in the contests, people must be required to either sign up on your website or enter their email id. It will help you generate an email list at least.
PIN YOUR BRAND
Before clicking that ‘Proceed for payment’ button, people want to know more about your company. They want to know about your social media status, several customers, etc. Therefore, if you are using Pinterest for generating leads, tell a convincing and exciting story about your brand through pins.
CONCLUSION
Thus, Pinterest is one of the emerging platforms that will surely beat Instagram and other social media platforms in terms of marketing. It is better to start today with Pinterest marketing. Using the perfect digital marketing strategies, one can easily produce leads and increase traffic on websites. The user database and its increasing popularity is a proof that this platform can surely ramp up your sales.
Techies Infotech is one of those digital consultancy agencies that has never ignored any social media platform. We fully utilize the Pinterest platform and generate leads for our clients.
Our experienced digital marketing team will handle all your social media platforms including pinterest and generate leads in the shortest time.
Our graphic designing team will develop the best high-graphic infographics and posters that will suit best to your pinterest page.
Request consultation from our experts today!
