Dubai, UAE – September 9, 2025 — In a strategic move to empower modern businesses with future-ready customer engagement tools, Techies Infotech is excited to announce its partnership with TrueLoyal, a global leader in AI-powered loyalty solutions. Through this collaboration, Techies Infotech will now offer TrueLoyal’s advanced loyalty platform, enabling businesses to build intelligent, customizable, and high-retention loyalty programs for their customers.

As part of Techies Infotech’s expanding service portfolio, this offering aims to help brands, retailers, and eCommerce platforms boost repeat purchases, customer lifetime value, and emotional loyalty, without the complexity of building their loyalty infrastructure.

Helping Businesses Build Loyalty That Lasts

In today’s competitive market, customer acquisition is expensive; retention is where the real return on investment (ROI) lies. Yet many businesses struggle to implement flexible, scalable loyalty programs that go beyond basic rewards. With Techies Infotech’s new Loyalty-as-a-Service model powered by TrueLoyal, brands can now deliver enterprise-grade personalized loyalty experiences quickly and cost-effectively.

Key Benefits for Businesses Include:

• Ready-to-Launch Loyalty Framework
  Businesses don’t need to start from scratch. TrueLoyal’s plug-and-play platform offers built-in activities, reward types, and analytics, backed by Techies Infotech’s seamless service support.
• Purpose Built for Consumer Verticals
  From retail and fashion to beauty, consumer electronics, and services, the TrueLoyal platform is purpose-built and flexible to match the specific behaviors and goals of any consumer business vertical.
• Omnichannel Engagement
  Reward customers across in-store, online, mobile, and social platforms. Whether it’s a repeat purchase, product review, or referral, brands can incentivize the actions that matter most.
• Multiple Reward Options
  From coupons, free products, and branded merchandise to gift cards and charity donations, businesses can tailor the reward catalog to drive customer delight and loyalty.
• API & Integration Support
  Techies Infotech helps businesses integrate TrueLoyal with existing eCommerce, CRM, and marketing platforms, ensuring a unified, data-driven customer experience.

Enabling Loyalty-as-a-Service with Intelligence and Scale

By bundling TrueLoyal’s robust technology with Techies Infotech’s strategic implementation and support services, businesses can now deliver personalized AI-powered loyalty journeys designed to keep customers engaged and convert them into brand advocates.

“Through this partnership with TrueLoyal, we’re enabling our clients—and their clients—to access cutting-edge loyalty capabilities without the heavy lift of development or tech overhead,” said Anurag Byala, CEO of Techies Infotech. “We’re not just offering a tool; we’re offering a competitive edge.”

The platform also supports flexi-redemption models, experiential rewards, and hyper-personalized engagement, enabling businesses to deliver value at every touchpoint, whether digital or physical.

Unlocking New Revenue Streams for Agencies & Resellers

Techies Infotech’s TrueLoyal-powered Loyalty-as-a-Service offering is also designed for agencies, consultants, and B2B resellers looking to expand their service portfolio. By white-labeling or reselling this solution, partners can offer clients a high-value, revenue-generating loyalty platform that is proven to increase customer retention and order frequency.

Future-Ready Loyalty for the Experience Economy

In an era where customer expectations are high and brand switching is easy, loyalty is not just an option—it’s a necessity. Techies Infotech is making it easier than ever for businesses to deliver that loyalty with precision, performance, and personal connection.

About Techies Infotech

Techies Infotech is a full-service digital transformation agency headquartered in Dubai, with global operations spanning the GCC, India, and North America. Specializing in MarTech, AI solutions, cloud services, and eCommerce development, Techies helps businesses unlock growth through innovative, scalable technology services.

About TrueLoyal

TrueLoyal is the only loyalty platform built for the unique needs of multi-channel consumer brands. The company’s AI-driven platform empowers brands to build loyalty through hyper-personalized, omnichannel experiences that increase repeat purchases, elevate customer lifetime value, and turn customers into lifelong advocates.