Nowadays, it’s quite reasonable that everyone utilizes iOS and Android smartphones for their day-to-day activity. The importance and influence of smartphones in our daily life can’t be ignored.
Mobile phones have transformed from a simple communication platform to a major point of attention for individuals and businesses alike due to their advanced features. All this is a result of the enhancement in technology and access to high-speed internet. All this happened through innovation in mobile app development.
These days you’ll find that many small scale industries you interact within your daily life have their dedicated mobile app — be it the corner cafe or the beauty salon downtown. These agencies are ahead of the game when it comes to taking their digital marketing to the next level.
Not so easily convinced? There are some ways that your business will reap the advantages of having a mobile app developed for your customers.
Advantages of Mobile apps for businesses
Massive chance to grow your business
Today, people are witnessing a drastic change with digitalization on the Internet through sites in Internet business and are now encouraged by mobile applications. With the help of mobile apps, you can enhance the regional market to the international market.
Build & cultivate customer loyalty
Mobile apps provide a more direct and instant connection between your business and consumers. This connection creates a relationship between your trade and the consumer that evolves to brand loyalty. One clear example is Starbucks. With the help of their star point system, they keep their customers coming back to get more rewards each time.
Increase your visibility
You can improve your visibility by providing promotions and discounts in your app and keeping your user engaged. By doing this, you are more likely to reach your customers in those 162 minutes the average American spends on their mobile app.
A mobile app can incorporate different kinds of loyalty programs. Each program can be built to make your users visit again and spend more time than usual. The users can utilize the rewards in different ways, like tiered layers, which provides the customers with better incentives once they migrate from one level to another.
Gamification is also an essential area where rewards are granted to winning users, and the ability to offer discounts and prices to your users for pre-defined things – like sharing an image or a notification.
Another exciting feature to raise engagement among users is the scratch-and-win feature, which is profitable for both customers and vendors.
Build Brand and Recognition
A mobile app is a new billboard symbol. You can do what you want with it; you can make it stylish, functional, hip, informative, or shocking. But what you want to do is build an app that has features your users will love, while at the same time is well branded and exceptionally designed.
The more often you can get users involved with your app, the sooner they will be inclined to purchase your product and/or service.
In advertising, this is known as the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you honestly noticed.
Features like integrated shopping carts with food ordering and scheduling enable brand owners to house these characteristics like a digital footprint within the app.
A bakery with an online food ordering system incorporated within their app will see an extraordinary rise both online and in-app ordering.
Retail trade with an e-commerce system collaborated will enhance productivity and eventually improve overall sales. Through mobile apps, digital marketing companies will get a chance to increase user engagement with inbuilt scheduling software that notifies users regarding the schedule.
Increases accessibility to customers
Mobile apps increase business accessibility to potential users, as more than a billion of the global population are mobile smartphone users. With an app, a brand owner can send discount notifications and promotional offers to all its customers at the same time.
Stand out from the competition
These days mobile apps at the small industry level are still rare, and this is where you can take a big step ahead of your rivalries. Be the first in the community to provide a mobile app to your clients. They’ll be surprised by your forward-thinking approach!
The bottom line
Ninety per cent of digital marketing agencies planned to increase investment in mobile apps in 2016. If you don’t, there’s a good chance you’ll be left behind your rivalries.
And no, a mobile app may not save your trade, but it is a sure way of securing a strong presence in the digital market. Your brand logo will be placed on their mobile phone screens by default.
Why Choose Techies Infotech?
Techies Infotech, the best digital marketing agency in Melbourne, adopt forward-thinking solutions in building mobile apps, technologies, and business systems to be on the cutting edge and to make more value for our customers.
As this is the era of high – tech technology and tough competition, we are very much in touch with the requirements of our customers.
Our expertise in Mobile application development ensures our customers evolve their brands to win today and keep moving forward for the upcoming era.
Our team of experts creates exceptional customer experiences that boost productivity, convenience, and loyalty, regardless of device or operating system.