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August 28, 2020

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The wonders which social media can do for a business, even a website or any tool can’t do! Name any objective, and social media will serve that for you. Generating leads, increasing traffic, ramping up brand awareness, database collection, etc., all can be done with social media platforms.

This is just because social media platforms allow companies to interact directly with people, keep a note of their mood and then design the strategies accordingly. It is effortless to adopt new trends and draw out a plan for sales and marketing through social media

Why is social media important for eCommerce

eCommerce is all about making more and more people aware of the products, exclusive features, brand new offers, and increasing brand image. Every social media site has its pros and cons. But it is the vast user database that makes it necessary to be active on every platform.

Thus, if you say that I will only advertise on Instagram and leave the rest, then you are surely committing a big mistake. So, let’s see in detail how every social media platform works and which strategies suit the best for eCommerce.

How do you drive traffic from social media?

The social media account should have a good number of followers which can be gained through engaging content and ads. After this, your accounts bio must be attractive, and there should be a link to your website. Make your content easy to share. There is a specific time when people are most active on social media platforms. For, e.g.:

  • Twitter – Thursday – 5 PM
  • Facebook – Thursday – 8 PM
  • LinkedIn – Wednesday – 9 AM
  • Instagram – Friday – 7PM
  • Pinterest – Friday – 1 AM

And at last, focus more on visual content to drive traffic from social media. There are higher chances of visual content to get shared on social media than just simple text content. Facebook marketing for eCommerce

With 2.32 billion users at the end of 2018, Facebook is still one of the best places to generate leads for eCommerce business. Though the shine of the platform has decreased in the past few years due to the introduction of Instagram, even the latter is also dependent on it! For setting up a business account on Instagram, you must set up a page on Facebook too!

Facebook Ads: There are 13 types of ads. These are as follows:

  • Image Ads -Add the images of the product along with their link
  • Video Ads -Video ads can run in News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos.
  • Video Poll Ads -Make the standard ads more interactive by embedding the option of polling.
  • Carousel Ads -A carousel ad uses up to 10 images or videos to showcase your product or service. You can use this format to highlight different benefits of one product, several different products, or even use all the photos together to create one large panorama image
  • Slideshow Ads -One can create short video ads from a collection of still photos, text, or existing video clips.
  • Collection Ads -These allow to showcase multiple products at one time.
  • Instant Experience Ads – Full-screen ad format that loads 15 times faster than a mobile website outside of Facebook.
  • Lead Ads -Without filling up the details on your own, the form will collect the details automatically and help you move forward to the next task.
  • Dynamic Ads -This is by far the best option to bring back the customer and help him regain the interest in the product if he had left the purchase last time on the website. The product will appear in their Facebook feed.
  • Messenger Ads -By adding CTA, you can allow the customers to talk with your salespeople through the Facebook messenger.
  • Stories Ads -Majority of the people make purchases through stories. The best part about them is that the video is played on full screen. Viewers don’t have to rotate their screens for this.
  • Stories Augmented Reality Ads -It allows users to use features like filters and animations for better interaction with the audience.
  • Playable Ads -Interact with the audience by creating a game.
  • Instagram marketing for eCommerce -Instagram is the most dynamic platform where you can easily interact with your customers, network with people, increase your sales and brand awareness exponentially.
  • Post a variety of content – Content is the most crucial instrument of engaging the followers. This is what will differentiate your company from your competitors. Regular stories and posts is what followers want. It is your responsibility for how impressive your campaign is. Posting product photos, videos, posting offers, giving takeaways, or online competitions are some of the tasks that every major ecommerce company does!
  • Using Instagram ads – After seeing your posts and stories, people might want to place an order. Through instagram ads, you can include the link of the product and direct the customers directly to the website. Instagram ads are a perfect tool to generate leads.
  • Use Hashtags -Hashtags play a vital role to increase the reach of the instagram posts. They are also used to create campaigns. You can launch your attacks with fancy hashtags.

LinkedIn marketing for eCommerce

LinkedIn is a professional platform where you can grow your network by connecting with the most influential people. You can advertise your business, pitch your business plan, and at the same time, learn a lot! It can also be used for hiring the best brains for your venture. Let’s see how we can generate more sales using LinkedIn.

There are five different ways of advertising through LinkedIn. These are as follows:

  • Text Ads : Using the phenomena of PPC, you can create your ads and manage them through Ads Manager.
  • Sponsored Ads : It allows you to market on LinkedIn Homepage in the feeds section. Using this option, you can engage actively with the audience. Through proper images and engaging content, you can generate leads efficiently.
  • Display Ads : It is the process of buying the Ad space through an open or private auction. These ads are displayed on the high traffic pages
  • Dynamic Ads : It is the best option to create highly personalised Ad campaigns to communicate with the target audience. You must include eye-catching images and CTA.

Live streaming videos

This is one of the latest trends, followed by big ecommerce companies. It involves live video streaming of products by social media influencers. During the live stream, companies sometimes give offers/discounts to scale up sales.

Social media platforms are now coming with a feature to browse, shop and pay for the products you see through an ad, without leaving the app.


It is the process of bringing back the visitor who once visited your website or a particular product. It is more crucial in the ecommerce industry. Major eCommerce companies create cookies on your computer, which record your activities on the website. After that, those targeted ads will follow the visitor everywhere. Some of the best remarketing strategies are:

  • Use copy to combat sales objections Rather than posting the same logos or posters which are already present on your website, post something about the common objections and doubts of people. For example, HubSpot posted on “CRM strategies that can save 124 hours per year” rather than other basic ads. Try to address the common doubts of your customers!
  • Showcase products you know they are interested in Through ads, show customers only those products they have scrolled last time on your website with some offers like “25% discount”, “Free home delivery” etc.
  • Show Complementary Products to Cross-Sell to Existing Customers Just because a prospect converts, doesn’t mean the party’s over. Instead of simply excluding these groups from your remarketing efforts, try targeting them with different sets of ads to sell them products to complement their original purchase.

Influencer marketing

This is what companies have experimented and have driven a lot of sales. A lot of people believe and follow the influencers whether instagram influencers, YouTubers, movie stars etc. These “die-hard” followers will surely buy the products sold by the influencers in the advertisement video. It leads to an increase in the number of followers too! You can do the influencer marketing in the following ways:

  • Sponsored Content Select any famous YouTuber or other social media channel’s famous profile. You can request them to get your brand featured like in a video or yourself create content with them!
  • Guest Posting You can make creative content for an influencer’s social channel.
  • Giveaways Run a contest and request the influencer to share your giveaway event with his followers. People trust people more than they trust brands. Influencer marketing allows you to leverage that trust to establish goodwill towards your brand.

Which social media platform to choose?

  • Facebook : Ideal for targeted advertising for your products.
  • Twitter : Best for amusing content, conversations, or social support
  • Pinterest : Perfect for food, beauty, and fashion brands
  • Instagram : Best for brands with attractive physical goods

Make sure your social media efforts are working

With poor social media strategy, even running ads won’t generate leads. Consistency and engaging content are the only essential components of social media marketing.
Keep a close eye on the analytics. With every campaign launched, make a detailed report like the number of sales done, followers increased, reach etc. Then figure out which platform is bringing the best conversion rate for you! Follow the trends and act accordingly.


Social media is not so complicated but requires more uniqueness, creativity and cleverness. You need to know the trends in the market and the mood of your audience. Try to interact with your followers and solve their doubts, if any.

Just spending a lot of money on social media ads and buying premium tools will not generate leads as per your expectations. You need to have a perfect strategy with an aim to be achieved. This guide can solve all your problems related to social media.

Manisha Sharma

As the Creative Head and a Unity Developer at Techies Infotech FZCO, I coordinate teams, learn development, and design graphics products for various industries, using Adobe Photoshop and Illustrator. I have created images and layouts for multiple projects, including food, healthcare, and clothing. I have also developed creative design for print materials, banners, and signs. I am passionate about creating immersive and interactive experiences with AR, VR, and gaming technologies.

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