It is a long-ago started debate, SEO vs PPC and still continues to be mind-boggling when it comes to picking one. It has always been a tough choice between the two: whether to go with buying your way right to the top of the search engines through pay-per-click (PPC) or nurturing your organic search engine marketing strategy through search engine optimization (SEO).
Deciding upon is really complicated. Therefore we at Techies Infotech, the best digital marketing agency in India helps you in choosing a better strategy. Which is the right approach for you? If you are willing to invest to get immediate traffic on your website, then PPC can be your choice. But in case you are operating on a limited budget, then SEO makes more sense to chase the higher rankings.
Serving as the best digital marketing agency in India, we profess you to take the below discussed three questions into account when you face difficulty in choosing one: SEO or PPC for your business.
1. How extensive is your budget?
Prior to everything, you should consider the size of your advertising budget that your business can support. In case you are operating on a shoestring budget or have nothing to spend, then it is advisable to adhere to SEO strategies. However, if you have a little budget to invest in PPC campaigns, then you can try it once as it offers numerous benefits such as:
Rapid testing
We recommend concentrating on attaining conversions, irrespective of the nature of the business, whether it is about selling the products, signing up for an email newsletter or some other action. This implies active testing to be conducted on website variants to enhance the rate of conversion. However, these tests need the traffic to yield data, so you might look forward to buying traffic using PPC advertising to achieve quicker results.
Shielding from SEO algorithm updates
One of the major challenges faced while using SEO is that its constantly changing algorithms. Whenever the algorithm changes, the pre-existing site that has been optimized can lose it’s tanking and profits, overnight. But if you have invested in traffic, you are guaranteed a stable flow of visitors, irrespective of the modifications by the Google and other search engines.
However, PPC learning comes with a twist. So, begin with minor, highly targeted campaigns and club your PPC campaign with your account on Google Analytics. It helps you analyze which all conversions are from PPC visitors and whether your Rate of Interest is positive or negative.
2. To what extent is the average CPC of your industry high?
Besides setting up your total budget for advertising, consider what your competitors are paying for the ads. Usually, PPC enables users to bid what they are willing to invest in the single keyword click, Cost Per Click (CPC). For example, if you want to target and reach out to the audience who search for the keyword ‘medical insurance online’, you access the Traffic Estimator available in the free Google External Keyword Research Tool and look for the average CPC for the phrase.
But an average CPC can vary from lowest to highest, depending upon the market trends. These high prices make it more complex for new advertisers to attain profit from PPC traffic. In such cases, SEO serves as a better choice.
3. What is the degree of competition of SERPs in your forte?
One should also identify how competitive the Search Engine Results Pages (SERPs) are your niche’s targeted keywords. To determine this, search for the competition level of these keywords through Google External Keyword Research Tool. Moreover, it also helps you discover the volume of advertisers bidding on your keywords and the standard CPCs.
However in the most aggressive industries, one may encounter the results pages for their targeted keywords to be influenced by authoritative websites. They can be almost impracticable to move without a considerable investment of funds and time. In such circumstances, it is advisable to pay for the traffic using PPC promotions. Nevertheless, it is not always required to come to a choice. When clubbed, SEO and PPC can prove to be quite powerful. Before coming to the decision, examine your business and its needs-based upon these three questions.
Which one to opt for your Business: PPC or SEO?
Well as discussed above, being the best digital marketing agency in India, Techies Infotech rests the decision upon the industry and budget of its clients. Preferably, both SEO and a well-planned PPC campaign deliver the best results for any business. You will see a number of clicks and leads coming your way and profits yielded by your business in PPC, whereas in SEO you need to be patient to get rewarded.
Consult the SEO and PPC Experts at Techies Infotech
One solution can never fit into two industries when it comes to their digital marketing, so get in touch with our SEO and PPC experts at Techies Infotech to determine the optimal mix for you. We ensure you the best digital marketing services in India, as we hub the professionals who are skilled and creative to establish a plan that widens your budget and generates positive ROI. We are dedicated to marketing your business so that you can focus on the rest of the aspects of your business.
