Introduction
Do people read emails today? Yes, but only if the mail seems to be essential for them too. Apart from the official mails that people receive, the decision to open up an email primarily depends on two factors – a catchy subject line and the content in it! The number of active email users is said to reach 4.3 billion in 2023. Surprisingly, 293.6 billion emails are sent and received everyday.
Email marketing is still the best way to reach out to the customers, increase website traffic, lead generation, and further increase the customer base. For every $1 spent on email marketing, the average ROI is $42. But the question arises, what to write in that mail that will excite each reader to open it up, read it and get to our website?
Today, we will walk you through email marketing tactics that can increase your sales by 10%.
- Build your email list
Email marketing requires a lot of databases. Building an email list is the most critical task. Every time a visitor comes to your website, you can ask for a sign up to collect their contact details.
You can also offer free materials like PDFs or Ebooks, and through the download option, ask them to give their email ids. You can also circulate survey forms on social media groups to get the database. 49% of the customers would love to receive promotional emails from their favorite brands.
- Start a welcome email series.
Whenever new subscribers sign up for your newsletter, they want to know about your services and how you are different from competitors in the market. So, instantly send a welcome email after they visited your website and signed up.
You must submit at least 2-3 welcome emails where you show all your products and services with jaw-dropping offers, facilities, etc. Try to get a hint about the taste of the customers and later segment your email list based on the customer’s taste.
According to a survey, these welcome emails have 86% higher open rates than other regular mails and generate up to 320% more revenue than separate promotional emails.
- Use personalization to target different segments.
You cannot serve the same dish to everyone and expect them to react the same way! Through welcome emails and surveys, you can get an idea about the customers’ likes and dislikes. Through the data collected, you can segment the email list and then further prepare personalized emails. E.g., if you own an online fashion store, you can start sending emails based on gender. A woman would like to see more about women apparels while men about men apparels. If you give personalized email subject lines, it will surely generate 50% higher open rates.
If you send the same email to all the subscribers, they will surely unsubscribe your newsletter. Email segmentation will surely increase your open rates, engagement, and reduce the bounce rate as well! 47% of the email recipients will open your email just by glancing over the subject line. So, keep in mind that the subject line must not contain more than 60 characters.
- Offer exclusive discounts to loyal customers.
There might be many people who will just read your email once, shop from your website, and never return. But there will be quite a few of them who will surely like to read each email and buy your product/service frequently.
You must focus primarily on such loyal customers. You can even have a loyalty program under which you can offer them more discounts. This will foster your relationship with the customer and will further increase your sales and brand awareness.
- Send promotional sales emails to all subscribers.
If your subscribers still haven’t taken the step from window-shopper to consumer, then it is time to start sending holiday or seasonal themed promotional emails. You can include the coupon code system, give exclusive offers, and some other freebies to attract the customers. Adding a call-to-action button in the emails will increase the lead generation by 28%.
Email marketing tools
Various tools come handy while doing email marketing. These tools will track the analytics, conversion rate, and open rates and suggest trending keywords that you can include in the email subject lines and content inside.
If you have an email list having thousands of emails, you can customize your emails and send them to them at the same time. So, let’s have a look at all of them:
- Google Analytics
Google analytics has revolutionized the digital marketing industry. Without this tool, doing SEO, PPC ads, and making strategies wouldn’t have been possible. After you send out the emails to your subscribers, you must know how many people opened your email, clicked on the links, and how many unsubscribed!
The feature is known as beyond the click tracking. For this, we add trackable URLs. Using the Google Analytics URL builder, we generate a URL with the necessary UTM (Urchin Tracking Module) tags.
Google Analytics also provides you an array of reports –
- Real-time reports
It will tell you the number of active users who visited your website through the email sent.
- Campaign Report
It is used to investigate and know about the overall performance of your email campaigns, new users obtained, the number of pages visited by people, and the percentage of leads generated.
- Behavior flow report
Google will help you know about those pages which visitors visit the most after they land at your website.
- Grammarly
“To err is human,” but not the case with computers. Engaging and exciting content is that which doesn’t have any grammatical mistakes and is quite dynamic. Grammarly rectifies all the grammatical errors in your content and helps you correct them. It will also suggest synonyms for common archaic words that will make your content more catchy! It is also used to develop the email subject lines.
- Mailchimp
Through regular email services like Gmail and yahoo, you can send only limited emails per day. Mailchimp solves this problem. Using it, you can integrate your email list (can be in xlsx or CSV format) and click on the send button.
It also allows you to design personalized emails through templates. You can also schedule the timing of sending emails, and it will automatically send them.
- HubSpot Email Marketing
No need to wait for designing unique posters/flyers to send personalized emails as HubSpot marketing tool will do that for you! It will automatically tailor the emails for you based on your requirements, like for surveys, form submission, or any web activity. With the easy drag-and-drop option, we use HubSpot to drop personalized emails to the subscribers with just one click.
- MailGenius
While sending a large number of emails simultaneously, mails might reach the spam folder rather than reach the inbox. MailGenius makes sure that it reaches the inbox and eliminates all those errors by running a deliverability test. Our team always uses this tool to ensure that mails reach the recipient’s inbox.
- Litmus
It is such a versatile tool that can test and track the emails of websites and mobile devices like Android, Apple, and Windows. By putting the email through your website’s landing page, we will get an overlay of that email with complete results for every link.
A/B Testing
It is sending one variation of your campaign to a subset of your subscribers and a different variety to another subset of subscribers.
It is sending one variation of your campaign to a subset of your subscribers and a different variety to another subset of subscribers.
It is practiced to know which campaign gets us the best results. A/B tests can be used to identify which email subject lines generate more click open rates. Other factors that make an impact are
- Call to action
- Testimonials
- The layout of the message
- Personalization
- Body Text
- Headline
- Closing Text
- Images
Based on the email campaign statistics, you can derive various hypotheses and track them accordingly. E.g., if our customers don’t like to scroll down, we put the Call-To-Action at the top, which will grab their attention and result in an upsurge in conversion. Similarly, if the readers open your newsletter on their smartphone, we will increase the CTA button’s size to make it easier for them to click on it and get more conversions.
One of the best strategies is to test one element at a time. We identify the best variation by just focusing on one element and leaving the rest. After that, you have to wait for the optimum amount of time to get enough data to get the results. After performing every variation, in the end, we get the best subject line, calls-to-actions, images, etc.
Conclusion
Email marketing is as important as social media marketing nowadays. You can even include the links to your social media accounts in the emails, which will eventually help you increase your followers.
After reading the email, the subscriber must feel that it was made just for me according to my choices.
Techies Infotech has been providing the best digital marketing services all across the nation and overseas. We have a trained team of professionals who specialize in email marketing. We ultimately help you to become a big brand online.
