Organic reach has proven to be one of the most important elements contributing to the success of the business. The organic reach works as per the matra of SEO been used on the page. While On-Page SEO required good technical know-how, people starting getting fascinated with the off-page SEO.
But the end line remains that the magic which On-Page SEO can do has never been seen in any other ways of organic reach enhancement.
Here, in this blog, allow us to inform you about the important On-Page SEO Factors, so that you may remove the cataract of misconceptions and work well on the Organic Reach Enhancement.
Understanding SEO
Before knowing about the factors of SEO, let’s first have a quick view of what is SEO and what is its work.
What is Google Ranking?
SEO or Search Engine Optimisation is a process in which a web page or the content is made so much pleasing to the search engine bot that it ranks it well on the SERP.
With an effective SEO Strategy, the Search Engine Ranking or Google Ranking (in the majority of cases) would get enhanced and the content would be shown on the first tabs of the search engine results.
What does Google look for in SEO?
While ranking a page, Google performs a series of tasks, which are broken down as follows. Firstly, Google lets its bot crawl the web pages to look for the genuineness of the information.
Then, Google selects the right contents, and index the page.Lastly, when a user enters a word to search, at the same moment, Google checks for the keyword in millions of pages to bring out the effective results.
How does Google Search Ranking Works?
When a person searches for something over the internet, they type the keywords. If the site or the content has such keywords in it, Google identifies it and presents it to the onlooker. But, the search engine isn’t always about the keywords. It also looks for the quality of the content.
According to Google itself, the major factors which influence the ranking of content on the search engine are:
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- Purpose of the Page
- Expertise in the Content
- Content Quality
- Website Information
- Website Reputation
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Let us clear the air by saying that there is never a 100% guarantee of making a site rank #1 on Google. This is because the guidelines and formats of Google SEO keep on changing.
What are On-Page and Off-Page SEO?
In this informative blog, you would hear two terms again and again. Let us clear the meaning of those first.On-Page SEO includes the factors present on the website which could be customized to make your site rank well.
On the other hand, Off-Page SEO, as the name suggests includes all those activities done offline to make the site in good rankings.For overall growth, both the terms are highly necessary for the business.
Important Factors of SEO
EAT
EAT stands for Expertise, Authoritativeness and Trustworthiness. It is a framework used by Google Raters to assess the content of the webpage and the website as a whole.Google always favours high-quality content. It makes sure that pages with good quality content are rewarded perfectly, and hence ranks them decently.
EAT plays a major role in the Google Search Engine Rankings. Hence, it is of utter importance to consider EAT while forming the strategy of SEO.
Title Tag
The Title Tag, in the HTML file, is applied in the head section of the webpage. It provides an initial cue to what the page is all about. It gives a brief context of what the subject matter is being discussed.
Moreover, while making the Title Tag, some Keywords could be targeted. The title tag has a considerable impact on organic ranking. Hence, it should always be kept in the count while making the SEO Strategy.
Meta Description
Meta Descriptions have been an important part of SEO. Meta Descriptions provide an outline of what the whole text is all about.
If meta descriptions are perfectly made, it can help optimise
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- Click-through rate (CTR)
- Perception of Quality of Results
- Perception of what your site is going to offers
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Headlines
The headline is the first thing read by the potentially interested people. Hence you have to make such a headline that the person finds it magnetic and gets compelled to read the whole text. The more the readability, the better the rankings.
Header Tags
Header tags are the elements of HTML, which are used to identify the heading and subheadings. Header tags do not affect your rankings directly, but still, they serve an important purpose and leave an impact on SEO Ranking indirectly.
Here is how:
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- It makes the content more readable and enjoyable for the visitors
- It makes the content a keyword-rich context for the search engines.
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SEO Writing
SEO Writing can be defined as writing the content keeping in mind the greater audience and the search engines.There are various strategies behind writing SEO content. It is not merely a game of keyword stuffing and fills in the blanks.
Remember that you are writing for the public. Hence, the content needs to be good, understandable and rich with information as well.
Keyword Cannibalization
If you have multiple pages ranking for the same keyword, then that situation is called keyword cannibalization. This situation is a great disaster for the website.
If such a thing happens, you are just competing with yourself on Google. Make sure that such a situation never occurs and each of your pages rank for a distinct keyword.
Content Audit
Most of the content creators focus on creating new content and merely forget about the auditing of the previous contents. The terms of Search Engine keep on changing. And if we do not audit the previously made content according to the new terms, we are just wasting our energy.
Auditing the previous content is important because
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- It helps to evaluate if your previous content is eligible according to the updated terms and ranking well or not.
- It helps identify whether the information in your content is still correct or not.
- It also helps to evaluate if any content needs any kind of updation or not.
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Image Optimisation
Images are an important part of any SEO Strategy. Where an image can enhance the looks of your website, on the other hand, they can also slow its speed. Hence, it is of utter importance to make the optimise the images.
Images can provide better ranking opportunities, enhance attractiveness and if optimised correctly, they can also enhance the speed of the website. Make sure to use descriptive texts and alt texts for all the images.
User Engagement
Getting a user on your site is one thing, avoiding him to bounce to another page is something which must be kept in mind. If the site has good speed, has catchy images and has quality content, the user engagement would surely be more.
Closing Comments
Perfection is what comes with individuality. And here we are, the perfect SEO Company in Melbourne to swoon away your business.
SEO can sometimes be technical and one knows the tricks if one works with it regularly. Avail our SEO Services in Melbourne and let your business rank well on the Search Engines.
Let us take your business to the unwithered heights.
