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September 8, 2020

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How SEO helped businesses survive COVID-19

The novel coronavirus caged humankind into their rooms and brought the businesses online. All those running a business either through small shops or big showrooms who had never thought of setting up an online store were forced to do this to earn a living. 

And you know that competition on the web is slightly different than offline. Bringing people to the website and catching their attention towards your product is quite tricky. 

But the most critical aspect of the pandemic is that people started spending double the time on the internet as compared to pre-COVID times. So, when the whole world is hooked up to the social media sites, generating leads and growing business is the need of the hour. 

In this blog, we will discuss how SEO, which is the most significant aspect of digital marketing, helped companies revive. 

How COVID-19 has changed customer behavior

If demonetization forced people to go cashless, COVID-19 prepared people to buy online from shops; every business also had to come online. This is evident from the fact that there has been a 10% growth in online shopping during the pandemic globally. 

Due to cut in incomes, the majority of people are spending more on essential commodities like grocery and household supplies. 

Another major shift has been seen in the entertainment and education sector. Institutions had to come online on the web to conduct online classes and conduct exams. This will accelerate more in the coming months. 

e-Commerce was already on the rise, but digital and contactless services like home delivery and drive-through services also saw much higher adoption rates. 

Some statistics related to SEO during COVID-19

SEO has been helping businesses revive from huge losses during COVID-19. 63% of the companies confirmed that their SEO budgets were redistributed. However, 65% of the marketers anticipate a decrease in their annual marketing budget, but have allocated SEO the most out of it. 

There has been a 10% surge in search ad impressions, 23% in search ad conversions, and 20% in search ad conversion rate. 

The CPCs are falling but an increase in CTRs and CVRs. The automobile, entertainment, and education industry have increased their SEO budget by 12% during the pandemic.

SEO is a low-cost, high-ROI strategy

It is a fact that companies spend thousands of dollars on running social media ads and further hire specialists for them. But due to the pandemic, the revenue of almost all the companies has declined exponentially, and therefore hardly could anyone afford to pay for the Ads. 

This is quite visible because the FAANG companies (Facebook, Amazon, Apple, Netflix, and Google) decreased their budget for online advertisements. 

This is the time when SEO comes for the rescue. This is the only technique that requires very little investment and has a high ROI if the strategies are implemented in the right way. 

SEO involves the cost of buying the tools (if any) and then bidding for the keywords. It is also observed that CPC (Cost per Click) for many words came down during the lockdown. So, all in all, it is a win-win situation and still helping the businesses to recover. 

The surge in local searches

Almost all the countries imposed lockdown and people were advised to buy the food essentials and other essential things in bulk in advance so that they don’t have to go again and again. 

This forced people to buy from the local and nearby shops rather than going to malls. Meanwhile, the local shops also started home delivery services, and this was the opportunity for them to scale their business by coming on the web. 

The local shops with some initial investment launched their website and started taking orders online. Using the reports generated by Google Analytics, which suggested that people searched more about sanitizers, masks, PPE Kits, COVID-19 medicines, shops nearby, etc., the local grocery shops started selling these things and therefore revived their business. 

They used the same keywords in their product descriptions, title tags, blogs, URLs (the basic technique of on-page SEO), and got the results. 

SEO enhances the user experience

A strategized on-page and off-page SEO leads to a better website structure, increased site speed, alluring design, catchy CTAs, compressed images, and enhanced customer experience. If you follow the best SEO practices, you will get a smooth website with quality content that generates leads and ranks at the top of SERPs. When implementing SEO, you look after all the aspects of the site, its design, internal links, content, CTAs, structure, image tags, URLs, etc. 

All these factors rank your website at the top and turn your company into a brand. It also makes it easier to do social marketing then! 

Getting ready post-pandemic

The COVID-19 pandemic gave a strong message that you must bring your business on the web and follow the trends, so if in future such things happen, you are ready to face it! SEO has become a part of risk management. 

All those businesses focusing more on SEO today and striving hard to rank their websites will get better results post-pandemic. You can surely surpass your competitor and capture a more significant portion of the market. Utilize the online presence of people on the web, and later people won’t miss out on the updates from you! 

If email marketing is done right, then your audience will surely wait for your newsletters. If social media marketing is done right, then people will wait for your posts. Therefore, SEO has become a seed for the future. 

Analytical Insights into demand

The best thing while implementing SEO is using the analytical tools, and you can easily measure everything, i.e., the effect of every step in the form of numbers and graphs. 

Tools like Google Analytics, Google Keywords Planner, SEMrush, etc. deliver detailed reports. Using metrics like CTRs, CPCs, website traffic, A/B testing can help you change your strategies accordingly.

Conclusion 

We can conclude by saying that SEO is the biggest savior for the businesses during the pandemic and post it also! Without SEO, running Ads and spending thousands of dollars will not reap anything. It must be mentioned that though many automation tools are available that make it easy for you to do SEO, it still requires an experienced team.

Techies Infotech has the best digital marketing team in India. Our team is quite proficient in On-page and off-page SEO, implementing the strategies for website, social media, and email marketing. We use the best trending tools and provide detailed reports to our clients. Want your site at the top? Call us, and we will do it for you. 

Anurag Byala

I'm customer-focused business leader, I always find pleasure in bringing forth disruptive tech solutions and serving them to clients. With a prime focus on the eCommerce industry in the GCC region, I always look forward to enabling my team of tech experts, our customers, and the customers’ customers to stay on top of the heap by leveraging the evolution of the latest cutting-edge technologies.

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