Transforming

Digital

Toy Store with Scalable Adobe Commerce Solutions

Empowering a Parent-Led Toy Brand with an Intuitive, Scalable, and Mobile-First E-commerce Platform

Project Overview

Kanaa, a digital-first toy retailer in the Middle East, sought to develop a scalable, high-performance e-commerce platform designed for modern parents. The goal was to deliver a mobile-first, culturally localized shopping experience with seamless integrations across ERP systems, payment gateways, and advanced search capabilities.

We implemented Adobe Commerce Cloud with a headless architecture, a Progressive Web App (PWA) storefront, and a React Native mobile app. The project focused on performance, scalability, and user engagement, transforming Kanaa into a future-ready digital toy store.

Description

Industry

eCommerce

Services

Design, Development, and Deployment

Country

KSA

Platform

Adobe Commerce

Overview

Kanaa is more than just an online toy store—it’s a vibrant platform built on the belief that toys are the cornerstone of a child’s imagination and development. Founded by parents for parents, Kanaa is on a mission to bring joy, learning, and a little magic into every household through thoughtfully designed, educational, and safe toys. As a proud subsidiary of Samaco Toys & Leisure, Kanaa aims to lead the Middle East’s digital toy retail landscape.

However, to truly deliver on this promise in today’s digital-first world, Kanaa needed an online platform that matched its vision—intuitive, fast, secure, and scalable.

Industry: E-commerce – Toy Retail

Services: Adobe Commerce Cloud Implementation, ERP Integration, PWA Development, Payment Gateway Integration, Mobile App Development

The Challenge

Scaling a Passion Project into a Powerful Digital Experience

Problem Statement:

Kanaa needed a robust e-commerce solution that not only offered high performance and scalability but also delivered an engaging, mobile-friendly user experience. The platform had to support advanced integrations, including ERP systems, multiple payment gateways, and a modern Progressive Web App (PWA) storefront—all while maintaining a strong SEO foundation and an exceptional user experience.

Key Challenges

Scalability & Performance

Kanaa needed a robust platform that could handle rapid growth and high traffic without compromising speed.

Mobile-First User Experience

Delivering an app-like, responsive experience across devices was essential to meet the expectations of modern parents.

Seamless Backend Integration

Complex integrations with ERP, payment gateways, and logistics systems were critical for operational efficiency.

Localized Shopping for the KSA Market

Ensuring full Arabic localization and support for regional payment and fulfillment systems was vital for market relevance.

Scalability & Performance

Kanaa needed a robust platform that could handle rapid growth and high traffic without compromising speed.

Mobile-First User Experience

Delivering an app-like, responsive experience across devices was essential to meet the expectations of modern parents.

Seamless Backend Integration

Complex integrations with ERP, payment gateways, and logistics systems were critical for operational efficiency.

Localized Shopping for the KSA Market

Ensuring full Arabic localization and support for regional payment and fulfillment systems was vital for market relevance.

Scalability & Performance

Kanaa needed a robust platform that could handle rapid growth and high traffic without compromising speed.

Mobile-First User Experience

Delivering an app-like, responsive experience across devices was essential to meet the expectations of modern parents.

Seamless Backend Integration

Complex integrations with ERP, payment gateways, and logistics systems were critical for operational efficiency.

Localized Shopping for the KSA Market

Ensuring full Arabic localization and support for regional payment and fulfillment systems was vital for market relevance.

Our Solutions

Headless Implementation

We utilized Adobe Commerce Cloud v2.4.7, featuring a headless architecture, to deliver a flexible and scalable platform.

Algolia-Powered Search

We integrated Algolia for instant, AI-powered, typo-tolerant search to boost product discoverability, conversions, and user satisfaction.

Project Management and QA

We employed an agile approach, utilizing JIRA for tracking and multi-level QA testing, to ensure a stable and high-performance release.

SEO Optimization

Built with SEO best practices, Kanaa’s platform utilizes structured data, clean URLs, and fast load times to enhance organic visibility and facilitate product discovery.

Features Implemented

ERP Integration – MS Dynamics 365 F&O

We integrated MS Dynamics 365 F&O to automate inventory, orders, and supply chain, streamlining backend operations and ensuring real-time visibility.

Haptik Chat Integration

We integrated Haptik’s AI chatbot for real-time support, boosting engagement and reducing cart abandonment across both web and mobile platforms.

Hyperpay Integration

We integrated Hyperpay with full support for VISA, MAADA, and Apple Pay, delivering a frictionless and secure payment experience for KSA customers across all platforms.

GraphQL API Integration

We utilized GraphQL APIs to achieve faster data retrieval, enhance frontend performance, and minimize server load, particularly on mobile and dynamic pages.

SPL Integration

We integrated SPL to optimize shipping and delivery, thereby improving fulfillment accuracy and reducing delivery times, ultimately enhancing customer satisfaction.

Message Queue with RabbitMQ

We implemented RabbitMQ to handle high-volume tasks efficiently, enabling asynchronous processing of orders, notifications, and ERP syncs, which boosts performance and reliability.

Tech Stacks

React

Magento

Adobe Commerce

GraphQL

Algolia

React

Magento

Adobe Commerce

GraphQL

Algolia

Results After Implementation

Robust Digital Transformation

Kanaa shifted from a traditional model to a scalable digital platform, simplifying online toy shopping for parents.

Mobile-First Shopping Experience

PWA and mobile app adoption led to a 40% increase in mobile sessions within 30 days.

Improved Search Experience

Algolia search reduced bounce rates and increased product clicks by over 60%.

Seamless & Secure Transactions

Hyperpay and Apple Pay integration boosted checkout completion rates by 35%.

Operational Efficiency

ERP and RabbitMQ integrations cut order fulfillment time by 25%.

SEO Performance Boost

SEO enhancements drove a 70% increase in organic traffic and a 50% improvement in keyword rankings.

Conclusion

Our partnership with Kanaa brought a vision to life—a seamless blend of play, learning, and technology. Through cutting-edge integrations, a performance-driven architecture, and a mobile-first approach, we transformed Kanaa into a next-generation digital toy store.

Kanaa’s new platform not only reflects their brand’s essence of creativity and trust but also positions them to thrive in a competitive digital marketplace.

Upgrade Your Online Retail Experience

Let’s create a scalable, engaging, and robust digital experience for your brand. Contact us today and bring your business online with confidence!

Ready to transform your growth trajectory ? Let's innovate together! Contact us to revolutionize your tech journey.

Author