In case one wants to achieve greater results, one cannot do without adorning his content with the best and apt images. It is irrefutable that humans are visual beings. Therefore, generating eye-catching images to support your content will help you enhance the volume of your readers. Since visuals not only just increase the understandability of the messages, but also communicates its context, quite effectively.
Subsequently, treat your content the same way. Infusing the same in your marketing strategy will drive your sales and forces. Images are that part of a content that attracts your attention incontestably. They have an intense effect on your content marketing. This post showcases 6 tips on how to use images to improve your content marketing strategy.
Tips to Improve your Content Marketing Strategy
Incorporate an image after every 100 words or so
The recent studies have shown that every post with an image after every 100 words or so, is widely shared across the platform. This implies that if it is a 1000 word article, then there must be about 10 images. In other cases, you can follow the below-mentioned thumb rules to incorporate this tip.
- Place an image at the beginning of the post
- Try to place an image after every couple of paragraphs
- Add an image in every section
Prefer Colorful images
As a matter of fact, these tweets that are decked with bright, colourful and saturates images are ought to get maximum engagement. Thereupon, for effective content marketing strategy, you should incorporate such colourful images in your content. Moreover, if you aspire to take it to the next level, then you can add images inspired by brand colours. For instance, Moz is a great example of a blog that employs consistent colour schemes as well as house font, almost in every image to intensify branding.
Fun yet informative images
In reality, readers love to have informative images rather content. This is because they find it relatively easier to understand through images instead of mere content. Subsequently, people find images such as graphs, charts and other forms of informative images, attractive. This is how one ends up creating their own marketing news by displaying such data visually.
- If you have a graphic designer on board or you can manage to outsource the data and get it transformed into infographics
- If you cannot, just use Excel. Something is better than nothing.
- Ensure that you add your logo to the images, as it helps you promote your brand.
Always try and use the data-rich images that serve both the entertainment and informative, purposes of the content.
Don’t opt for apparent stock images
Instead of having an obvious image in connection with your topic, try and place images that are creative, funny, silly yet informative. The images that are not but obvious but are still related to your context are impactful. For instance, your post is about digital marketing. So, the obvious images for this post will be people working on a laptop or something like that. You should pick an image that is more creative, far from the obvious images and is also appropriate for the context of your post.
Keyword-optimize your images
Optimizing your images for the search is necessary. Though there are many on-page jacks you can work upon in order to rank your content, but images are the most important out of all. So below given are the methods to optimize your images:
- Utilize your target keywords and its variations in your images files’ names. So, for instance, if you targeting “ball pens” as a keyword, your images should be named as “ball-pens.jpg”, “best-ball-pens.png”, “how-to-choose-a-ball-pen.gif” etc.
- Repeat the same with the alt text field for your content marketing images. Both the file name and the alt text should be explanatory of the images if possible. But in certain cases where the images are just for the fun sake, there you can use the target keyword in the file name to save.
You will always be on the receiving end of the extra credits if your content images are mobile-responsive (i.e. they automatically gets resized based upon the size of the screen/device). This easy tip will definitely help your content rank.
Images can bring a lot of difference in the number of viewers of your post. So we at Techies Infotech ensure that we offer your audience, not just compelling content but visually attractive content that is both compelling and competitive. As the best SEO company in Australia, we always work upon the thought line that images play a vital role in enhancing your content marketing strategy. Moreover, over a period time, while serving people in Melbourne, Melbourne and Frankston we realized that the strong usage of images is not only to make your content look good but it also improves the content marketing performance across the board.