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September 8, 2020

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5 Ways to use LinkedIn live to build brand

After Facebook and Instagram launched their live streaming features, it was time for LinkedIn, the most professional platform, to enter the same business but with some unique features! A platform with 675 million monthly users and 30 million companies, LinkedIn live helped people reach out to a bigger audience and market their product. 

It’s just been a year that this feature has been launched, and experts say that they have witnessed seven times more reactions and 24 times more comments than standard videos. 

LinkedIn has introduced several features to generate more leads. So, let’s dive deep into the working of LinkedIn live and make a strong strategy for using it! 

What is LinkedIn Live?

LinkedIn live is the live streaming option given by LinkedIn through which users can create content using third-party tools also! It is similar to other platforms like Facebook and Instagram, where your content is visible to your audience, and you can interact with them directly

How to create a LinkedIn Live Stream

Before going live on LinkedIn, you need the approval, which can be obtained by filling an online form. After it gets approved, you will get an email that will automatically direct you to the streaming platforms you can use. You can choose the best one that suits you and then further sign up for the account. After setting this, you have to connect it with your LinkedIn account. 

Now, log in to the streaming tool that you have selected and start your live video. It’s better to prepare a script before you start interacting with your audience. 

  • Choosing a broadcaster tool

Some of the most popular broadcasting tools include Socialive, Switcher Studio, and Restream. Other tools are Wirecast, Easylive, Teradek Care, Vimeo Live, Brandlive, Live U Solo, and Switcher. 

  • Integrating the broadcaster tool

The next after choosing the broadcaster tool is to integrate it with your account. There is also an option of beta testing, which might be free or paid depending on the tools. 

After this, you are all ready to go live!

Top 5 Ways to Use LinkedIn Live

  • Answer Questions

The central aspect of going live on social media platforms is to interact with the audience and clear their doubts, which is impossible in usual video posts. If you are getting a lot of questions in the reviews section of your website or the emails or on social media, the best way to answer them is to host a live stream. 

  • Showcase special events

Whenever you want to attend any special event or host one, LinkedIn live is the perfect way to share the experiences with the followers. You can share your views on a topic, hold a private session with the panelists, and stream it live! 

  • Introduce team members

Sometimes, the audience wants to specifically ask questions to a particular team member like the marketing head or technical head, etc. A better way would be to introduce your team and show off your employees through introductions, where each person shares some fun and interesting facts. 

  • Discuss industry issues

LinkedIn is the best place to establish yourself as an expert on a particular subject and discuss the problems being faced. You can organize webinars where you discuss the problems and suggestions. You can also show the audience how your company or product will solve all those problems that you discussed in the webinar

  • Share tips and tutorials

These are some of the video formats because they have a specific goal: enlighten the audience. Such live videos can capture more B2B audience. 

Best practices for LinkedIn Live


  • Consider series-based content

If you plan to go live every week or every month at a specific time, it will teach your audience to tune into your page at a particular time. You can decide on a series-based content, i.e., holding live sessions on a particular topic having the same theme for a week or month! For, e.g., the tech-related pages can organize webinar series on recent developments in AI and Machine learning and, through the same, attract their audience! 

  • Refrain from going live more than once a day

It would be best if you didn’t go live more than two times a day because every time you go live, a push notification will be sent to your followers. So, sending the notifications, again and again, will disturb them.

  • Avoid pre-recorded videos

If you think you can fool your audience by uploading a pre-recorded video rather than going live, it will surely have a reverse effect. It will reduce trust among the viewers. Live stream means that your viewers want to interact with you and ask some questions immediately.

Before the stream

  • Test Your internet connection

The preferred speed for an uninterrupted live stream should be 10 Mbps. 

  • Get the right people in the room.

Rather than accommodating a group of people, try to have only 2-3 people in the room, one for holding the camera and the other two for having the conversation. 

  • Plan to stream for at least 15 minutes

Give your followers some time to join the stream. Don’t keep a small stream, instead wait for them even if it goes beyond 15 minutes.

  • Analyze your audience

After the stream is over, it is time to analyze the statistics. Through the numbers, find out from where the maximum number of followers are coming. Test different days of the week and time, and after some time, you will get a perfect combination to go live.

  • Promote your stream

Advertise about your live stream on all the platforms. Make a poster and post it on all social media platforms and even send it via emails. You can also post it on the blog. In this way, you will get more viewers.

  • Hashtag your stream

The LinkedIn marketing revolves around hashtags. So, make sure that you include relevant hashtags in your posts and stream description. 

During the stream

  • Moderate your stream

The best way to moderate a stream on LinkedIn is to have a colleague with Page Admin access pull up your Page on a separate, desktop device and manage the flow of comments from the Page Admin view. Make sure to refresh the webpage from time to time to get the most recent comments. The moderator can then delete or report inappropriate comments and relay any questions.

  • Engage your audience

You should organize Q&A sessions to engage more audiences. The moderator should do this. Keep on having a conversation during the live video.

  • Take advantage of your network.

Ask your employees to share the live stream once it has begun. So, in this way you can take advantage of the network of all your employees

After the Stream

  • Repurpose your live stream

You can download the live stream and then share it on other social media platforms. You can also make short clips from the whole video and turn it into multiple posts. 


LinkedIn is such a platform that can boost your sales and improve brand image much better than other platforms only if your strategies are set right. LinkedIn live is one such option that can tap a bigger audience, and through analytics, you can further make the changes. 

We, at Techies Infotech, have been helping our clients in improving their brand image through LinkedIn live. Our creative team helps them set up everything, including the camera, making videos, posters, scripts, etc. 

The social media team will take care of online marketing and advertise the live stream everywhere, including email marketing. Contact us immediately, and we will get all the things done for you! 


Manisha Sharma

As the Creative Head and a Unity Developer at Techies Infotech FZCO, I coordinate teams, learn development, and design graphics products for various industries, using Adobe Photoshop and Illustrator. I have created images and layouts for multiple projects, including food, healthcare, and clothing. I have also developed creative design for print materials, banners, and signs. I am passionate about creating immersive and interactive experiences with AR, VR, and gaming technologies.

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